The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
Language: English
Published by HarperCollins, 1993
- First Edition
- Hardcover
- Used
Seller: New Legacy Books, Annandale, NJ, U.S.A.New Legacy Books
AbeBooks seller since March 3, 2017
Condition: Used - Good
£ 1.08
Quantity: 1 available
Add to basketItem description from seller
Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations.
Seller Inventory # 5FSZKH00017M
- Title
- The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
- Author
- Ries, Al
- Publisher
- HarperCollins
- Publication year
- 1993
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 088730592X
- ISBN 13
- 9780887305924
- Edition
- First Edition.
- Item weight
- 0.7 pounds
"Synopsis" may belong to another edition of this title.
From the Back Cover
Al Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over forty years of marketing expertise to identify the definitive roles that govern the world of marketing.
Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. With irreverent but honest insights, and often flying the face of conventional, but not always successful wisdom, they give us:
THE LAW OF CANDOUR
be honest with your audience, point out the negatives, and improve your credibility
THE LAW OF LINE EXTENSION
don't try to be all things to all people; companies that over-extend themselves consistently lose market share
THE LAW OF THE LADDER
the battle isn't lost if you fail to be No. 1
The real-life examples, common-sense suggestions and killer instincts contained in 'The 22 Immutable Laws of Marketing' are nothing less than the rules by which companies will flourish or fail.
"About the title" may belong to another edition of this title.
New Legacy Books
Annandale, NJ, U.S.A.
AbeBooks seller since March 3, 2017
Shipping rates within U.S.A.
| Item | 3 to 6 business days | 3 to 5 business days |
|---|---|---|
| First item | £ 1.88 | £ 15.10 |
Payment methods
Specialty
all typesSeller's business information
New Legacy Books, LLC
59 Asbury Road
Hackettstown, NJ U.S.A. 07840
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to New Legacy Books, Annandale, New Jersey, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.