The Growth Drivers. The Definitive Guide to Building Marketing Capabilities
Language: English
Published by Wiley, 2012
- First Edition
- Hardcover
- Used
Seller: Sigrun Wuertele buchgenie_de, Altenburg, GermanySigrun Wuertele buchgenie_de
AbeBooks seller since March 13, 2015
Condition: Used - Fine
£ 7.94
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Add to basketItem description from seller
Gebundene Ausgabe 320 S. Sehr guter Zustand, ohne Namenseintrag, Original-Schutzumschlag Zustand: 2, Sehr gut - gebraucht, Gebundene Ausgabe Wiley 1. Auflage, 2012 320 S. , The Growth Drivers. The Definitive Guide to Building Marketing Capabilities, Andy Bird, Mhairi McEwan, 1119953316, BU377958.
Seller Inventory # BU377958
- Title
- The Growth Drivers. The Definitive Guide to Building Marketing Capabilities
- Author
- Andy Bird, Mhairi McEwan
- Publisher
- Wiley
- Publication year
- 2012
- Condition
- Sehr gut - gebraucht
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1119953316
- ISBN 13
- 9781119953319
- Edition
- 1. Auflage.
- Seller catalogs
- Ratgeber
The tough challenge of how to drive sustainable, profitable growth is one that is facing organizations large and small, in all sectors and industries, right across the globe.
“We live in an environment that is changing hugely. Competition is more challenging, the fusion of media and technology is transforming the relationships between brands and consumers, and brands need to possess a social integrity beyond their economic intent. To continue to deliver results, it is critical that we build up stronger specialist marketing capabilities.”Mark Baynes, Global Chief Marketing Officer, Kellogg
The Growth Drivers TM explains the vital role that marketing, marketers and marketing capabilities play in driving sustainable, profitable growth. It offers fresh new thinking, inspiring case studies and practical tools to help business and marketing leaders drive growth by building marketing capabilities across their organizations.
From the founders of Brand Learning the book is written from the unique perspective of highly experienced marketing practitioners who have pioneered the global category of marketing capability development and it shares the direct, practical experiences of senior business and marketing leaders from over 50 multinational companies.
"Synopsis" may belong to another edition of this title.
About the Author
About the Authors
Andy Bird and Mhairi McEwan are both highly experienced international marketing practitioners. They are also the co-founders of Brand Learning, leading global experts in building marketing capabilities. Their specialist consultancy team has helped to transform the marketing capabilities and commercial performance of people, teams and organizations across the world.
Mhairi McEwan
Co-founder and Chief Executive, Brand Learning
Mhairi’s career spans international marketing, sales and consultancy roles with Unilever in the UK, Egypt and France, and then with PepsiCo as VP Marketing – Europe and VP Marketing – Walkers Snack Foods. Mhairi is a Fellow of The Marketing Society, a Fellow of the CIM and a Council Member of The Marketing Group of Great Britain.
Andy Bird
Co-founder and Executive Director, Brand Learning
Andy’s international marketing and consultancy career includes roles with Unilever in the UK, Singapore and India. He also played a global marketing role as VP for the Unilever Marketing Academy, with responsibility for building marketing capabilities throughout its international business. Andy is a Fellow of The Marketing Society and a Fellow of the CIM.
"About the title" may belong to another edition of this title.
Sigrun Wuertele buchgenie_de
Altenburg, Germany
AbeBooks seller since March 13, 2015
Shipping rates from Germany to U.S.A.
| Item | 7 to 30 business days | 4 to 14 business days |
|---|---|---|
| First item | £ 32.62 | £ 57.52 |
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Sigrun Wuertele buchgenie_de
Germany
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