Graphic Design - Foundation Course

Curtis Tappenden, Luke Jefford, Stella Farris

ISBN 10: 1844032205 / ISBN 13: 9781844032204

Published by Cassell Illustrated, London, 2004

About this Item

Introduction to the skills and knowledge needed for graphic design work, including typography, illustration, computer-generated images and preparing designs for print or web output. 144pp with index, illustrated profusely throughout in colour and black and white. Minor shelfwear, otherwise near fine copy with no inscriptions. Size: 9.5" Tall x 9" Wide.

Seller Inventory # 016409

Bibliographic Details

• Title: Graphic Design - Foundation Course
• Publisher: Cassell Illustrated, London
• Publication Date: 2004
• Language: English
• ISBN 10: 1844032205
• ISBN 13: 9781844032204
• Binding: Card Covers With French Folds
• Edition: 1st Edition.
• Condition: Near Fine
• Dust Jacket Condition: No Jacket
• Book Type: Book
• Seller catalogs:
  • Art
  • Design/Technology/Engineering

About this title

Synopsis

The latest in the superb Foundation Course series brings artists the best possible practical instruction on the practice and application of graphic design, which is one of the most popular art-based classes. With this visually striking handbook, students can take lessons right at home. Everything a would-be designer needs to know is covered, from fundamental techniques to business procedures, such as examining a client brief and planning a presentation. Novices will learn how to choose the right tools for the job, develop concepts, create logos, choose effective typefaces, develop their drawing skills, produce a good layout, and execute final projects with flair.

From the Back Cover

The latest in the Foundation Course series explains the practice and application of graphic design. Graphic design is a broad term encompassing graphic skills from designing logos to consideration of typefaces, drawing techniques and layout methods. This illustrated guide takes the novice student step-by-step through choosing the right tools for the job, developing their concepts and executing their final designs. Starting with the history and evolution of graphic design as a specialist design form, the book moves on to examine the work of experts in the field and the development of personal style and techniques. All aspects of the practical design process are then covered from initial examination of a client brief, through the production process to final presentation of the finished prduct. Featuring easy-to-follow, illustrated step-by-step sequences and tips and tricks of the trade, 'Foundation Course: Graphic Design' unravels the mysteries of the design process and will lanuh enthusiasts or the students on the practical path ot success.\n\nCurtis Tappenden is a tutor at the Kent Institute of Art and Design - one of the UK's Centres of Excellence in art education. He is the author of 'Learn to paint and draw'