Graphic Communication: Applying Principles
Language: English
Published by Pearson College Div, 2001
- First Edition
- Softcover
- Used
Seller: Housing Works Online Bookstore, New York, NY, U.S.A.Housing Works Online Bookstore
AbeBooks seller since December 20, 2004
Condition: Used - Very good
£ 43.49
Quantity: 1 available
Add to basketItem description from seller
Minimal wear to cover. Pages clean and binding tight. shelf wear. bumped edges. Paperback.
Seller Inventory # FN9-00747-IN
- Title
- Graphic Communication: Applying Principles
- Author
- Gary Coll
- Publisher
- Pearson College Div
- Publication year
- 2001
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0130305162
- ISBN 13
- 9780130305169
- Edition
- First Edition.
- Item weight
- 0.75 pounds
For courses in Graphic Communication and Graphic Design in departments of Journalism and Mass Communication.
This text/exercise manual is designed for students in a variety of programs, including journalism, mass communication, marketing, advertising, and public relations―careers in which professionals are required to produce high quality printed materials. It prepares them for the broad range of publication challenges they will face on the job, providing extensive practice in converting well-written and edited copy into readable and attractive printed materials, including brochures, letterheads and business cards, signage, packaging materials, or even posters. The exercises engage students in the types of thinking needed to engage others graphically and to produce reasonably professional materials, and focus on the full range of both traditional and computerized tools used to get the job done in a variety of settings.
"Synopsis" may belong to another edition of this title.
From the Back Cover
Develop your graphic computer skills!
Learn the fundamental principles of good graphic communication with realistic and simple yet challenging exercises.
Enduring principles of graphic communication are incorporated into the background information of all 24 assignments designed to allow your knowledge of graphic content and form to evolve.
- Practice producing high-quality products such as brochures, letterheads and business cards, packaging materials and posters.
- Practice for careers in marketing, communication, advertising, public relations, journalism and more, by reinforcing design and layout skills.
- Learn about typography, the use of color, paper selection, printing and finishing.
- Glossary and Index of Tasks included for easy reference.
"About the title" may belong to another edition of this title.
Housing Works Online Bookstore
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AbeBooks seller since December 20, 2004
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