New hardcover with a like dust jacket. 176pp including references and index. An introduction to the economics of the contemporary film and television business. The industry is highly significant, economically and culturally and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainment goods? Why does the US dominate? This book provides a systematic and structured economic explanation of how the global markets for television and films operate, and the implications for public policy and business strategy. By explaining the economic and cultural characteristics relevant to trade, the reader is provided with the tools necessary to evaluate international communication issues. Size: 8vo - over 7�" - 9�" tall.

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Bibliographic Details

Title

Global Television and Film: An Introduction to the Economics of the Business

Publisher

Oxford University Press, U.S.A.

Publication Date

1998

Language

English

ISBN 10

0198711484

ISBN 13

9780198711483

Binding

Hardcover

Edition

1st.

Condition

Near Fine

Dust Jacket Condition

Near Fine

Book Type

Book

Seller catalogs

Economics/ Business

About this title

Synopsis

An introduction to the economics of the contemporary film and television business. The industry is highly significant, economically and culturally and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainment goods? Why does the US dominate? This book provides a systematic and structured economic explanation of how the global markets for television and films operate, and the implications for public policy and business strategy. By explaining the economic and cultural characteristics relevant to trade, the reader is provided with the tools necessary to evaluate international communication issues. The book stresses the uniqueness of cultural products and develops the argument that the economic and cultural development approaches to cultural issues can be largely reconciled. The authors point out that the mainstream economics approach has been under-represented in communications and explains to a very great extent the underlying reasons for the prevalence of American based media across the world.

About the Author

Colin Hoskins is Professor in the Faculty of Business at the University of Alberta, Canada

Stuart McFadyen is Professor in the Faculty of Business at the University of Alberta, Canada

Adam Finn is the R. K. Banister Professor of Business in the Faculty of Business at the University of Alberta, Canada

"About this title" may belong to another edition of this title.

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