Global Public Relations (Paperback)
Language: English
Published by Taylor & Francis Ltd, London, 2008
- First Edition
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
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Add to basketItem description from seller
Paperback. This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.Written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the disciplinecommunication across culturestrends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9780415448154
- Title
- Global Public Relations (Paperback)
- Author
- Alan R. Freitag
- Publisher
- Taylor & Francis Ltd, London
- Publication year
- 2008
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0415448158
- ISBN 13
- 9780415448154
- Edition
- 1st Edition
This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings.
Written in a straightforward, lively style, the book covers:
- foundational theories, and factors that shape the discipline
- communication across cultures
- trends affecting the public relations profession throughout the world.
Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media.
Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting.
A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/
"Synopsis" may belong to another edition of this title.
About the Author
Alan R. Freitag is Associate Department Chair in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.
Ashli Quesinberry Stokes is Assistant Professor in the Department of Communication Studies at the University of North Carolina at Charlotte, USA.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
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AbeBooks seller since October 12, 2005
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