8 Giant Steps to Global Domination : A Personal Guide to Finding Your Niche, Conquering Your Market and Taking Company to the Top
Language: English
Published by McGraw-Hill Trade, 2000
- First Edition
- Hardcover
- Used
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
AbeBooks seller since March 14, 2016
Condition: Used - Very good
£ 12.04
Quantity: 1 available
Add to basketItem description from seller
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 69135213-75
- Title
- 8 Giant Steps to Global Domination : A Personal Guide to Finding Your Niche, Conquering Your Market and Taking Company to the Top
- Author
- Viselman, Kenn
- Publisher
- McGraw-Hill Trade
- Publication year
- 2000
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 007136241X
- ISBN 13
- 9780071362412
- Edition
- 1st.
- Item weight
- 0.5 pounds
- Dimensions
- N/A
"Synopsis" may belong to another edition of this title.
From the Back Cover
"Itsy bitsy has built up real momentum'" Crain's New York Business
"The little business that could'" Fortune Magazine
Since 1990, Kenn Viselman has been shaking up the licensing industry. In 1995, he boasted that his tiny startup, The itsy bitsy Entertainment Company, could go up against giants like Disney, Warner's and Nickelodeon and turn preschool entertainment into a merchandising bonanza. After successfully establishing the Teletubbies, itsy bitsy Entertainment has grown into a veritable children's entertainment empire with a string of phenomenal successes to its credit, including its recent victory over Fox, Columbia, Universal and Warner Bros., for the screen rights to the classic children's book character, Eloise.
In this book, marketing visionary Kenn Viselman, reveals the unique marketing strategies behind itsy bitsy Entertainment's extraordinary growth and provides powerful lessons for anyone who wants to succeed in business and gain control in this out of control business world.
"After a great deal of soul-searching and rewrites, I realized that despite my lack of fame, I have a great deal to say to the entrepreneur in everyone, whether you work in the mailroom at Morgan Stanley or in the president's office of your own multi-billion dollar conglomerate. I quite literally built a multimillion dollar entertainment company in five years from the ground up. I financed my company by maxing out my credit cards, while I worked out of my guest bedroom. I now recognize that my story may inspire others to take risks and believe in themselves.
I believe that EIGHT GIANT STEPS TO GLOBAL DOMINATION can offer some insight into marketing a company regardless of its size in today's ever shrinking, highly technological and wildly competitive world. If a person knows how to take advantage of these eight critical factors they can significantly impact the success or failure of a company." Kenn Viselman
"About the title" may belong to another edition of this title.
Better World Books: West
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Better World Books is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised over $35 million for libraries and literacy, donated over 38 million books, and reused or recycled more than 475 million books.
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