Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing
Language: English
Published by Routledge, 2016
- First Edition
- Softcover
- Used
Seller: killarneybooks, Inagh, Clare, Irelandkillarneybooks
AbeBooks seller since April 20, 2017
Condition: Used - Very good
£ 21.65
Quantity: 1 available
Add to basketItem description from seller
Paperback, xx + 245 pages, NOT ex-library. Mild handling wear, book is clean and bright with unmarked text, free of inscriptions and stamps, firmly bound. Uncreased spine. A tiny crease in the lower corner of the front cover and first pages. -- The book delves into the significant role gender plays in shaping the fields of design and marketing. It explores how biological and socialised gender differences influence individuals' preferences for visual design, product aesthetics, and marketing strategies. Moss combines empirical research and case studies to demonstrate that men and women often have differing perceptions when it comes to colour, form, and presentation, impacting their purchasing behaviours. This work provides practical insights into how companies can tailor their design and marketing approaches to cater to gender-specific preferences, leading to more effective engagement with diverse audiences. Covering topics such as consumer psychology, product development, and the representation of gender in media, this academic resource offers a nuanced understanding of the intersection between gender and design. It appeals to professionals in marketing, design, branding, and gender studies, offering actionable strategies to improve consumer targeting and satisfaction. -- Contents: List of Figures; List of Tables; Foreword; Introduction; Part I Setting the Scene 1 Customer Demographics: Identifying the Target Market 2 Marketing to Men and Women; Part II Theoretical Background 3 Drawings and Paintings: Production Aesthetics and Gender 4 Drawings and Paintings: Preference Aesthetics and Gender 5 Attitudes and Language; Part III Applied Background 6 Graphic, Product Design and Gender: Production and Preference Aesthetics 7 Web Design 8 Accounting for the Differences; Part IV Implications 9 Implications for Graphic, Product, Web Design and Marketing; Bibliography; Index -- "Product and service designers place increasing emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. Gloria Moss' erudite, sophisticated and fascinating book, guides the reader to an understanding of the way gender influences our visual perception. In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, and how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences. The challenge for management is to overcome these limitations and ensure that an organization's products and services mirror preferences of customers rather than those of senior managers.".…
Seller Inventory # 010833
- Title
- Gender, Design and Marketing: How Gender Drives our Perception of Design and Marketing
- Author
- Gloria Moss
- Publisher
- Routledge
- Publication year
- 2016
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1138249963
- ISBN 13
- 9781138249967
- Edition
- 1st Edition
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
killarneybooks
Inagh, Clare, Ireland
AbeBooks seller since April 20, 2017
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All U.S.-bound orders are now shipped with UPS for reliable delivery. Additional customs or import fees are highly unlikely; however, please note buyers remain responsible for any duties or taxes that U.S. Customs may assess. -- Killarneybooks is a family-run bookshop based in the Republic of Ireland. We take pride in accurate listings, careful packaging, and prompt service - most orders ship within 24 hours. All books listed are in stock and ready for immediate dispatch - we are not dropshippers. Inquiries always welcome.…
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