YOU'VE GOT TO BE BELIEVED TO BE HEARD Reach the First Brain to Communicate in Business and in Life

A communications expert integrates anecdotes, case studies, and practical exercises on how to make contact with the audience on an emotional and personal level and promote effective communication

"this is a breakthrough book, with new important ideas. After reading it you will be a believer...that success and fulfillment are achievable only if you're an effective communicator. And it shows the way." --W. Pendleton Tudor, Chairman, "AdWeek"
"Bert Decker makes communicating come alive...A must read!" --Coauthor, "The One Minute Manager"
"The sentences are alive and vital. Bert Decker says something and says it powerfully." --Dr. Normal Vincent Peale
"The Decker Method is a must for anyone who truly wants to succeed." --Charles Schwab, Chaiman Charles Schwab & Co.
"If you want to get ahead read Decker's masterpiece. It's a great book." --Al Ries, Coauthor, "Positioning"
"Bert Decker is to communicating what Tom Peters is to management." --Judith Briles, Author, "The Confidence Factor"
"Enjoyable, easy-to-read, informative...This book is going to help a lot of people." --Ben Sotille, Chairman and CEO, Gibson Greetings, Inc.
Praise For "You've Got to Be Believed to Be Heard"

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"The Decker program is a real winner. [Berk Decker has] developed a truly unique method for brainstorming and quickly ordering ideas. I find that I can put a series of thoughts together into a coherent whole--and then easily deliver them to any size audience. I only wish I had learned this system as a young person in school!"--Charles Schwab, chairman of Charles Schwab & Co.

"Bert Decker's patience and professionalism enabled me to create a message that was from the heart with a confident vision of the journey for the organization. Because he helped me rid my mind of following the script and helped me speak my mind, I actually enjoyed giving the talk."--Phil Harriman, president of Million Dollar Round Table

"Any professional manager needs to communicate well. The principles and insights of Decker Communications are outstanding--I use them every day."--Bob Geren, field manager for the Oakland Athletics

"I think what the [process] did at Siemens was to help us quickly frame our thinking into listener-relevant messages. Now we have a consistent template for communicating that starts with a point of view, tells everyone what needs to be done, and gives them reason for doing it. As we have incorporated this incredible tool into our normal process for communicating any message, our people have reacted very positively. It answers the human questions: What? Why? What's in it for me?"--Susan Schramm, Senior Vice President of Sales and Marketing at Siemens

"At a time when public figures can often be creations of their handlers, Bert Decker gives a refreshing view. "You've Got to Be Believed to Be Heard"demonstrates how you can be real and still succeed."--Nancy Pelosi, Speaker of the U.S. House of Representatives

"At a time when American companies desperately need to communicate well and energize their people while producing leaders at all levels, Bert Decker provides an empowering guidebook for communicating well to succeed in business....A perfect blend of wisdom and practical experience."--Charles Garfield, author of "Peak Performers "and "Second to None"

"Bert Decker is to communicating what Tom Peters is to management. Whether you're connecting with an audience of one or one of thousands, "You've Got to Be Believed to Be Heard" must be your partner. Bert's book is the definitive work on mastering communications. Buy it, own it, write in it...and don't loan it out!"--Judith Briles, author of "The Confidence Factor" and "Woman to Woman 2000"

"Great book! Lots of practical, easy-to-use, and invaluable information--tips and techniques that will enable anyone to maximize their communication skills. Everyone should have a copy on their desk."--Robert J. Kriegel, author of "If It Ain't Broke...Break It!"

Praise For "You've Got to Be Believed to Be Heard
""The Decker program is a real winner. [Bert Decker has] developed a truly unique method for brainstorming and quickly ordering ideas. I find that I can put a series of thoughts together into a coherent whole--and then easily deliver them to any size audience. I only wish I had learned this system as a young person in school!"--Charles Schwab, chairman of Charles Schwab & Co.
"Bert Decker's patience and professionalism enabled me to create a message that was from the heart with a confident vision of the journey for the organization. Because he helped me rid my mind of following the script and helped me speak my mind, I actually enjoyed giving the talk."--Phil Harriman, president of Million Dollar Round Table
"Any professional manager needs to communicate well. The principles and insights of Decker Communications are outstanding--I use them every day."--Bob Geren, field manager for the Oakland Athletics
"I think what the [process] did at Siemens was to help us quickly frame our thinking into listener-relevant messages. Now we have a consistent template for communicating that starts with a point of view, tells everyone what needs to be done, and gives them reason for doing it. As we have incorporated this incredible tool into our normal process for communicating any message, our people have reacted very positively. It answers the human questions: What? Why? What's in it for me?"--Susan Schramm, Senior Vice President of Sales and Marketing at Siemens
"At a time when public figures can often be creations of their handlers, Bert Decker gives a refreshing view. "You've Got to Be Believed to Be Heard" demonstrates how youcan be real and still succeed."--Nancy Pelosi, Speaker of the U.S. House of Representatives
"At a time when American companies desperately need to communicate well and energize their people while producing leaders at all levels, Bert Decker provides an empowering guidebook for communicating well to succeed in business....A perfect blend of wisdom and practical experience."--Charles Garfield, author of "Peak Performers "and "Second to None
""Bert Decker is to communicating what Tom Peters is to management. Whether you're connecting with an audience of one or one of thousands, "You've Got to Be Believed to Be Heard" must be your partner. Bert's book is the definitive work on mastering communications. Buy it, own it, write in it...and don't loan it out!"--Judith Briles, author of "The Confidence Factor" and "Woman to Woman 2000
""Great book! Lots of practical, easy-to-use, and invaluable information--tips and techniques that will enable anyone to maximize their communication skills. Everyone should have a copy on their desk."--Robert J. Kriegel, author of "If It Ain't Broke...Break It!"

Praise For "You’ve Got to Be Believed to Be Heard
"“The Decker program is a real winner. [Bert Decker has] developed a truly unique method for brainstorming and quickly ordering ideas. I find that I can put a series of thoughts together into a coherent whole—and then easily deliver them to any size audience. I only wish I had learned this system as a young person in school!”—Charles Schwab, chairman of Charles Schwab & Co.
“Bert Decker’s patience and professionalism enabled me to create a message that was from the heart with a confident vision of the journey for the organization. Because he helped me rid my mind of following the script and helped me speak my mind, I actually enjoyed giving the talk.”—Phil Harriman, president of Million Dollar Round Table
“Any professional manager needs to communicate well. The principles and insights of Decker Communications are outstanding—I use them every day.”

Praise For "You've Got to Be Believed to Be Heard
""The Decker program is a real winner. [Bert Decker has] developed a truly unique method for brainstorming and quickly ordering ideas. I find that I can put a series of thoughts together into a coherent whole--and then easily deliver them to any size audience. I only wish I had learned this system as a young person in school!"--Charles Schwab, chairman of Charles Schwab & Co.
"Bert Decker's patience and professionalism enabled me to create a message that was from the heart with a confident vision of the journey for the organization. Because he helped me rid my mind of following the script and helped me speak my mind, I actually enjoyed giving the talk."--Phil Harriman, president of Million Dollar Round Table
"Any professional manager needs to communicate well. The principles and insights of Decker Communications are outstanding--I use them every day."--Bob Geren, field manager for the Oakland Athletics
"I think what the [process] did at Siemens was to help us quickly frame our thinking into listener-relevant messages. Now we have a consistent template for communicating that starts with a point of view, tells everyone what needs to be done, and gives them reason for doing it. As we have incorporated this incredible tool into our normal process for communicating any message, our people have reacted very positively. It answers the human questions: What? Why? What's in it for me?"--Susan Schramm, Senior Vice President of Sales and Marketing at Siemens
"At a time when public figures can often be creations of their handlers, Bert Decker gives a refreshing view. "You've Got to Be Believed to Be Heard" demonstrates how you can be real and still succeed."--Nancy Pelosi, Speaker of the U.S. House of Representatives
"At a time when American companies desperately need to communicate well and energize their people while producing leaders at all levels, Bert Decker provides an empowering guidebook for communicating well to succeed in business....A perfect blend of wisdom and practical experience."--Charles Garfield, author of "Peak Performers "and "Second to None
""Bert Decker is to communicating what Tom Peters is to management. Whether you're connecting with an audience of one or one of thousands, "You've Got to Be Believed to Be Heard" must be your partner. Bert's book is the definitive work on mastering communications. Buy it, own it, write in it...and don't loan it out!"--Judith Briles, author of "The Confidence Factor" and "Woman to Woman 2000
""Great book! Lots of practical, easy-to-use, and invaluable information--tips and techniques that will enable anyone to maximize their communication skills. Everyone should have a copy on their desk."--Robert J. Kriegel, author of "If It Ain't Broke...Break It!"

"The Decker program is a real winner. [Bert Decker has] developed a truly unique method for brainstorming and quickly ordering ideas. I find that I can put a series of thoughts together into a coherent whole--and then easily deliver them to any size audience. I only wish I had learned this system as a young person in school!" --"Charles Schwab, chairman of Charles Schwab & Co."

"Bert Decker's patience and professionalism enabled me to create a message that was from the heart with a confident vision of the journey for the organization. Because he helped me rid my mind of following the script and helped me speak my mind, I actually enjoyed giving the talk." --"Phil Harriman, president of Million Dollar Round Table"

"Any professional manager needs to communicate well. The principles and insights of Decker Communications are outstanding--I use them every day." --"Bob Geren, field manager for the Oakland Athletics"

"I think what the [process] did at Siemens was to help us quickly frame our thinking into listener-relevant messages. Now we have a consistent template for communicating that starts with a point of view, tells everyone what needs to be done, and gives them reason for doing it. As we have incorporated this incredible tool into our normal process for communicating any message, our people have reacted very positively. It answers the human questions: What? Why? What's in it for me?" --"Susan Schramm, Senior Vice President of Sales and Marketing at Siemens"

"At a time when public figures can often be creations of their handlers, Bert Decker gives a refreshing view. "You've Got to Be Believed to Be Heard" demonstrates how you can be real and still succeed." --"Nancy Pelosi, Speaker of the U.S. House of Representatives"

"At a time when American companies desperately need to communicate well and energize their people while producing leaders at all levels, Bert Decker provides an empowering guidebook for communicating well to succeed in business. A perfect blend of wisdom and practical experience." --"Charles Garfield, author of Peak Performers and Second to None"

"Bert Decker is to communicating what Tom Peters is to management. Whether you're connecting with an audience of one or one of thousands, "You've Got to Be Believed to Be Heard" must be your partner. Bert's book is the definitive work on mastering communications. Buy it, own it, write in it and don't loan it out!" --"Judith Briles, author of The Confidence Factor and Woman to Woman 2000"

"Great book! Lots of practical, easy-to-use, and invaluable information--tips and techniques that will enable anyone to maximize their communication skills. Everyone should have a copy on their desk." --"Robert J. Kriegel, author of If It Ain't Broke Break It!""

The Decker program is a real winner. [Bert Decker has] developed a truly unique method for brainstorming and quickly ordering ideas. I find that I can put a series of thoughts together into a coherent whole--and then easily deliver them to any size audience. I only wish I had learned this system as a young person in school! "Charles Schwab, chairman of Charles Schwab & Co."

Bert Decker's patience and professionalism enabled me to create a message that was from the heart with a confident vision of the journey for the organization. Because he helped me rid my mind of following the script and helped me speak my mind, I actually enjoyed giving the talk. "Phil Harriman, president of Million Dollar Round Table"

Any professional manager needs to communicate well. The principles and insights of Decker Communications are outstanding--I use them every day. "Bob Geren, field manager for the Oakland Athletics"

I think what the [process] did at Siemens was to help us quickly frame our thinking into listener-relevant messages. Now we have a consistent template for communicating that starts with a point of view, tells everyone what needs to be done, and gives them reason for doing it. As we have incorporated this incredible tool into our normal process for communicating any message, our people have reacted very positively. It answers the human questions: What? Why? What's in it for me? "Susan Schramm, Senior Vice President of Sales and Marketing at Siemens"

At a time when public figures can often be creations of their handlers, Bert Decker gives a refreshing view. "You've Got to Be Believed to Be Heard" demonstrates how you can be real and still succeed. "Nancy Pelosi, Speaker of the U.S. House of Representatives"

At a time when American companies desperately need to communicate well and energize their people while producing leaders at all levels, Bert Decker provides an empowering guidebook for communicating well to succeed in business. A perfect blend of wisdom and practical experience. "Charles Garfield, author of Peak Performers and Second to None"

Bert Decker is to communicating what Tom Peters is to management. Whether you're connecting with an audience of one or ...