Freud in the City : At the Sharp End of the Global Finance Revolution
Language: English
Published by Bene Factum, London, UK, 2006
- First Edition
- Hardcover
- Used
Seller: BookAddiction (IOBA, IBooknet), Canterbury, United KingdomBookAddiction (IOBA, IBooknet)
AbeBooks seller since October 20, 2014
Association member: IOBA
Condition: Used - As new
£ 15.00
Quantity: 1 available
Add to basketItem description from seller
390pp. Blue cloth-covered boards, gilt titles on spine. 8vo. Internally neat, clean, bright and tight. Dust jacket has some very minor shelf wear, price unclipped. Vivid account of twenty years of a remarkable business era.
Seller Inventory # 008820
- Title
- Freud in the City : At the Sharp End of the Global Finance Revolution
- Author
- Freud, David
- Publisher
- Bene Factum, London, UK
- Publication year
- 2006
- Condition
- As New
- Dust jacket
- As New
- Signed
- no
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1903071100
- ISBN 13
- 9781903071106
- Edition
- 1st Edition.
- Dimensions
- 8vo - over 7¾ - 9¾" tall
David Freud, great grandson of Sigmund, joined stockbrokers Rowe & Pitman just as the global finance revolution took off. His first-hand account of some of the largest and most controversial deals of the last twenty years reveals the tensions, the rivalries, the cock-ups, and the break-neck pace of life in the City during this period.
The reality of life in the City confounded David Freuds preconceptions. Far from being an anonymous shuffler of money between faceless institutions, it proved to be a battle-ground of individualism, dominated by powerful characters accustomed to taking tough decisions in a pressurised, gossip-fuelled environment. And as the global revolution advanced, a sense of desperation ignited extreme levels of competition, with too many financial institutions jockeying for position in a diminishing marketplace.
David Freud was at the centre of it all. He played a pivotal role in the flotation of Eurotunnel, against the backdrop of Black Monday. His Warburg Euro Disney team launched the first truly pan-European flotation, raising £600m only to be faced with potential disaster when the price went into tail-spin. David Freud writes about the highs and lows of financing the Channel Tunnel Railway Link and admitting to Deputy Prime Minister, John Prescott, that theyd got their sums massively by £1.2bn wrong.
He was part of the Warburg Groups break-neck expansion which ended in humiliation and collapse and played a key role in its renaissance as UBS as its new Swiss owners rebuilt the banks position in the financial markets of London and around the world.
This inside story of the City at its most dynamic is, as playwright David Hare says, "a highly readable, morally ambiguous account of twenty crazy years of buoyant capitalism".
"Synopsis" may belong to another edition of this title.
From the Back Cover
In 'Freud In The City' he tells the inside story of how he accidentally moved from the world of journalism to being one of the leading and most respected investment bankers of his generation...and yet it all ended in a wastepaper basket!
"The breathtaking rise to global prominence of London s financial markets during the last two decades of the 20th century will surely go down in history as one of Britain s greatest economic achievements. London s finance sector began to lead the world in so many revolutionary ways, not least the privatisation of state-owned industries.
This book gives a riveting first-hand account of a remarkable business era. As a respected City insider who stamped his own hallmark on the period, David Freud brings those inspirational days clearly to life in a deeply informative and highly entertaining way. Having benefited from his professional expertise and personal good company for many years - most notably during the privatisation process of British Airways I expected nothing less than a diverting, expert commentary. Freud In The City does not disappoint."
Lord Marshall of Knightsbridge
Former Chairman, British Airways plc
"I asked David Freud to float easyJet for me because he was one of the best bankers in the City. Now he has written a fascinating, and accessible, insider's account of the place - all about the mega-deals, the egos, the greed and the chaos. And it's very funny."
Stelios Haji-Ioannou
Founder easyJet
"If you have ever wondered what on earth people do in the City of London, wonder no longer : David Freud has written a highly readable, morally ambiguous account of twenty crazy years of buoyant capitalism at the end of the twentieth century when exceptionally clever men and women went scything through custom and practice in the contentious belief that industrial logic can be squared with personal fortune."
David Hare
Playwright
Written with insight, pace and wit David Freud's account of his work and life is as accessible to interested outsiders as it is to those who have worked in the City of London.
"About the title" may belong to another edition of this title.
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