The Four Conversations: A New Model for Selling Expertise
Blair Enns
ISBN 10: 1999523571 ISBN 13: 9781999523572
Published by Gegen Press, 2024
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Hardcover
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The Mighty Book, Portland, OR, U.S.A.
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About this Item
Description:
Gently read hardcover, with clean text, very good binding. Ready to ship. Seller Inventory # dipy40
Synopsis:
Your first job is being the expert advisor or practitioner. Your second job is selling that expertise. If you’ve ever felt that these two roles are in conflict then The Four Conversations is the book for you.
Amazon best-selling author of The Win Without Pitching Manifesto, Blair Enns, provides a new model for those who have to sell their expertise before they deliver it. You will learn:
- Why many of the techniques used to sell products and transactional services don’t apply to the sale of expertise
- How to sell your expertise the same way you deliver it—with confidence and integrity
- How to move from being seen as a vendor to being recognized as the expert
- How to price and structure your engagements in a way that creates more value for your clients and helps you to capture more of that value through higher fees
Raise your win rates, increase your fees and feel more comfortable and confident in your second job of selling your expertise.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: The Four Conversations: A New Model for ...
Publisher: Gegen Press
Publication Date: 2024
Binding: Hardcover
Condition: Very Good
Edition: 1st Edition