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Format is approximately 12 inches by 15.5 inches. 32 unnumbered pages. Many photographs and illustrations. Decorative front cover. Tipped in front cover illustration is creased. Cover has some wear, tears, soiling and chips. Some pages have wear, soiling, and edge and spine tears. The first page is a discussion of the illustration on the front cover which depicts the history of Atlanta from the driving of a stake by the surveyor Stephen Harriman Long through various periods, to the then present day of 1927. There is a list of 875 Workers on the Forward Atlanta Fund. They raised $268,000 in 1925 and 1927 and $1,00,000 in 1927 'in record time'. At the end there is included a lengthy list of Forward Atlanta subscribers. As the document ends, it states "Forward Atlanta Strides Ahead. the campaign proceeds--gaining momentum with each succeeding advertisements, with each succeeding inquiry, with each new industry that comes to Atlanta to build the city bigger.The $1.000.000 three-year fund will, however, permit a broadened activity.Georgia's agricultural interests can not also be considered.anything that helps Georgia and the South helps Atlanta, because Atlanta is the key to Georgia and the South. The foregoing has painted, in outline, a picture of the Forward Atlanta Campaign and the results it has brought.Every Atlantan who contributed to the fund should be--and undoubtedly is--proud of his part in the work. Assistance in the pursuance of the far-seeing plan not only marks his wisdom, but gives him concrete evidence that he is helping to build Atlanta.and his own success." From a 2012 news item found on the Internet: Metro Atlanta can thank the multiple Forward Atlanta campaigns for helping turn a small Southern town into one of the nation's top cities. Forward Atlanta campaigns can be traced back to 1925, when the business community began raising money to promote Atlanta as an emerging city. The first chairman of the first Forward Atlanta campaign was Ivan Allen Sr., who sold office supplies to Atlanta's growing business sector. He also was the father of Mayor Ivan Allen Jr., who helped lead the Forward Atlanta campaigns during the 1960s and was a pivotal leader who helped guide Atlanta through the tense days of integration. Over the years, the Forward Atlanta campaign has been invested in a wide range of initiatives â " an effort to save Grady Hospital, raising support for addressing the city's $3 billion sewer crisis, promoting Atlanta to international markets in Europe, China, India and Latin America, helping Atlanta become the U.S. city to bid for the 1996 Summer Olympic Games, winning NCAA Final Four basketball tournaments and Super Bowls. "Forward Atlanta has very deep roots in this community," said Sam Williams, president of the Metro Atlanta Chamber. During the days of Mayor Allen, Forward Atlanta funds helped attract the Atlanta Braves to town as well as establish a public transit plan that led to MARTA passing in 1971 in the two core counties of Fulton and DeKalb. The last five-year Forward Atlanta campaign (2007 to 2012) raised $27 million from the business community. The previous five-year campaign raised $20 million. The intent always has been to help the Chamber address issues that are above and beyond the organization's annual operating expenses. Chamber leaders said they plan to set a campaign goal for the Forward Atlanta campaign of 2013 through 2017 in the fall, but they said it will be more than what was raised last time. Estimates are that the goal will be at least $30 million. Presumed First Edition, First printing thus.
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