Far from being a fashion monograph, this book "images" Paul Smith's brain on to the page, presenting original and often humorous thoughts and ideas in shop windows, in advertising campaigns, in photographs and souvenirs brought back from world travels that became the inspiration for the look of the season. In addition to texts and images by Paul Smith himself, collaborations include: an account of his teenage obsession with cycling by Richard Williams, sports writer on the "Guardian"; a fiction by celebrated novelist James Flint; interviews with neuroscientist Dr Semir Zeki and curator Hans-Ulrich Obrist; two posters; and "The Bunny", a comic book within the book, complete with a cryptic crossword, puzzles, a fold-out board game and illustrations by various acclaimed artists and designers.
Unlike any other clothes designer at work today, Paul Smith has managed to combine a flare for eccentric, subversive detail, a dedication to the highest standards of craftsmanship and a business and marketing sense that has made him simply the most successful designer in British history. But this publication is not a fashion monograph. It is not a catalogue of suits. Rather, it is imaging Paul Smith's brain on a page: cleverly original and often humourous thoughts and ideas, perfectly executed, not just on the back of a man or woman, but in shop windows, in advertising campaigns, in toys, photographs and souvenirs brought back from travels throughout the world that became the inspiration for the look of a season. Words and images crash together in striking contrast to reveal the 'child-like' passions and amusements of a designer committed to both modesty in his pursuits and stunning innovation.
Collaborations include a short-story based on the objects in Paul's office by celebrated young British novelist James Flint, author of Habitus; a semi-fictional account of Paul Smith's teenage obsession with cycling by Richard Williams, leader Sports writer for The Guardian; and Bunny, a comic book within this book, complete with crosswords, competitions, puzzles and illustrations by Mick Brownfield, Mick Hodgson Glen Baxter, Maxine Law and Paul Slater. Designed by Alan Abound, art director for Paul Smith for more than ten years, and with a case designed by Jonathan Ive, famed designer of the iMac, this publication will bring together observations, images and, in its own unique design and production, all of the extraordinary qualities possessed by Paul Smith himself.