Fashion Trends and Forecasting: The Fashion Futurists' Toolkit (Mastering Fashion Management)
Language: English
Published by Routledge, 2025
- First Edition
- Softcover
- New
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
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Condition: New
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Add to basketItem description from seller
2025. 1st Edition. paperback. . . . . .
Seller Inventory # V9781032541860
- Title
- Fashion Trends and Forecasting: The Fashion Futurists' Toolkit (Mastering Fashion Management)
- Author
- Hur Eunsuk
- Publisher
- Routledge
- Publication year
- 2025
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1032541865
- ISBN 13
- 9781032541860
- Edition
- 1st Edition
Fashion Trends and Forecasting explores how designers, merchandisers, buyers, marketers and strategists use fashion trend forecasting to predict upcoming trends and understand past or current ones.
It explains the importance of trend forecasting for businesses and how technology such as artificial intelligence can help to advance it for the future. Addressing both macro- and micro-trends, including fashion styles, textiles and colour trends as well as the impact of technology such as AI and the metaverse, the book offers guidance on how fashion students can address fast-changing consumer needs and demands and identify wider shifts in the cultural, environmental, political and technological worlds. Case studies from globally recognised organisations feature in every chapter, highlighting and contextualising theory for students. Discussion questions, further reading and exercises help facilitate class discussion and deeper understanding.
Designed to equip the reader with Fashion Forecasting tools, methods and principles in an accessible and clear way, this text is recommended and core reading for students studying fashion forecasting, fashion buying and fashion marketing.
Supplementary online resources can be found at www.routledge.com/9781032541860 and include a short instructor’s manual of points to be used for seminar discussions and chapter-by-chapter PowerPoint slides for instructors.
"Synopsis" may belong to another edition of this title.
About the Author
Eunsuk Hur is Lecturer and Researcher in sustainability and future studies at the University of Leeds, UK, and former trend forecaster.
Caroline Hemingray is Associate Professor in Fashion Marketing and Colour in the School of Design, University of Leeds, UK.
Stephen Westland is Professor of Colour Science and Technology in the School of Design, University of Leeds, UK.
"About the title" may belong to another edition of this title.
Kennys Bookshop and Art Galleries Ltd.
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AbeBooks seller since February 27, 2001
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