Extreme Management : What They Teach at Harvard Business School's Advanced Management Program

Stevens, Mark

ISBN 10: 0446523216 ISBN 13: 9780446523219

Published by Warner Books, Incorporated, New York, NY, 2001

Language: English

Used Condition: Fine Hardcover

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Bibliographic Details

Title: Extreme Management : What They Teach at ...

Publisher: Warner Books, Incorporated, New York, NY

Publication Date: 2001

Binding: Hardcover

Condition: Fine

Dust Jacket Condition: Fine

Edition: First Edition Review Copy.

About this title

Synopsis:

This text reveals the management strategies taught at the Harvard Business School's Advanced Management Program (AMP). Readers are taught how to: create a competitive advantage; manage for a world of changes; establish an enduring brand; negotiate global transactions; and master global conflict.

About the Author:

Mark Stevens, president of MSCO, is one of the nation's leading experts in ROI-based marketing and the creator of the Extreme Marketing process. He is an entrepreneur, advisor, business builder, and author of such prominent books as "The Big Eight, "Sudden Death: The Rise and Fall of E. F. Hutton, and "Extreme Management.

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Extreme Management : What They Teach at Harvard Business School's Advanced Management Program

Stevens, Mark

Used - Hardcover

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