Establishing, Managing And Protecting Your Online Reputation: A Social Media Guide For Physicians And Medical Practices
Language: English
Published by Greenbranch Publishing, Usa, 2013
- First Edition
- Softcover
- Used
Seller: Marlowes Books and Music, Ferny Grove, QLD, AustraliaMarlowes Books and Music
AbeBooks seller since June 28, 2004
Condition: Used - Fine
£ 14.27
Quantity: 1 available
Add to basketItem description from seller
237 pages. Book appears to have hardly been read and is in Fine condition throughout.
Seller Inventory # 233467
- Title
- Establishing, Managing And Protecting Your Online Reputation: A Social Media Guide For Physicians And Medical Practices
- Author
- Pho Kevin; Gay Susan
- Publisher
- Greenbranch Publishing, Usa
- Publication year
- 2013
- Condition
- Fine
- Dust jacket
- None Issued
- Binding
- Soft Cover
- Language
- English
- ISBN 10
- 0988304058
- ISBN 13
- 9780988304055
- Edition
- First Edition.
- Seller catalogs
- Medical/Health
The availability of online health information combined with social media channels like Twitter and Facebook has created a new generation of patients. They are empowered. They have a voice in their own care that they never had before. And they’re not afraid to use it. Bottom line: If doctors don’t take steps to define themselves, patients will.
Maybe you’re not a big social media user – but your patients are. And they rely on social media sources when they’re finding a doctor or a medical practice. In fact, a recent study concluded that, 80% of new patients and 60% of prospective new patients consulted physician review sites in making their decision. Given these stakes, you can’t afford to leave your online reputation to chance.
Kick off your social media efforts today with Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices, a comprehensive guide to physicians and social media not available anywhere else. In addition to unique insights from a practicing physician, social media pioneer and author Dr. Kevin Pho, (KevinMD) this book offers doctors a step-by step guide on how they can brand themselves on all of the major social media networks. It also provides insider tips on how to respond to online ratings and a guide on how to work with all of the major reviews sites. Don’t let social media chatter define you. Take control of your online reputation now – or someone else will!
From the Foreword, Robert Wachter, MD, says, “. . . whether we like it or not, our online reputation is becoming the main prism through which we will be known – to colleagues, to friends, to patients, to prospective employers. . . . With this realization comes the recognition that we can no longer afford to be passive observers of our online persona.”
NOTABLE FEATURES:
* Written by Kevin Pho, MD and co-author Susan Gay. Dr. Pho's blog, KevinMD.com, has been voted the best medical blog, and he has over 100,000 subscribers on Facebook, Twitter, Google+, LinkedIn, and RSS. Contributor to USA Today, CNN, and the New York Times, and cited regularly by major media.
The book covers:
* Why an online presence is important for doctors
* How patients use social media in choosing doctors and practices
* A step-by-step guide for how practices can brand themselves on all of the major social media sites (LinkedIn, Facebook, YouTube, Twitter, blogs) and drive Google traffic through content
* Profiles of the major ratings sites, including Vitals, Yelp, RateMDs.com, Angie’s List, ZocDoc and Google+ Local
* Tips for managing your online reputation
* How to respond to online ratings
* Guidelines to online professionalism
* Anecdotes and case studies from Health 2.0 leaders like Susannah Fox, Kerri Morrone Sparling, “E-patient” Dave deBronkart, Natasha Burgert, Wendy Sue Swanson, and Bryan Vartabedian.
Foreword written by Robert Wachter, MD, Dr. Wachter, a board certified internist, is Professor of Medicine at the University of California, San Francisco (UCSF), Associate Chairman of UCSF’s Department of Medicine, Chief of the Medical Service at UCSF Medical Center, and Chief of UCSF’s 50-faculty Division of Hospital Medicine.
"Synopsis" may belong to another edition of this title.
About the Author
Susan Gay is a medical publisher and content strategist with more than 25 years' experience in medical publishing leadership. Known for her foresight and vision in creating ground-breaking publications, she has published several hundred books, journals and multi-media products, many of them market leaders. Her creative imprint can be seen in such pioneering works as the 5-Minute Clinical Consult and the Netter Collection reference works.As Vice President and Publisher at Williams & Wilkins (now Wolters Kluwer Health), Susan was the first clinical publisher to apply branding strategies to a clinical publishing program. Earlier in her career, she was an award-winning editor at Mosby and served as president of the American Medical Publishers Association. Through it all, Susan has had a keen eye toward the forces that shape medical practice. Today, she is focused on the digital future of medicine and all that it means for clinical medicine and medical education.
Dr. Wachter, a board certified internist, is Professor of Medicine at the University of California, San Francisco (UCSF), Associate Chairman of UCSF's Department of Medicine, Chief of the Medical Service at UCSF Medical Center, and Chief of UCSF's 50-faculty Division of Hospital Medicine.His blog, Wachter's World (www.wachtersworld.org) is one of the nation's most popular health care blogs. Modern Physician magazine has ranked him as one of the 50 most influential physicians in the U.S. for each of the last five years, the only academic physician to achieve this recognition.
"About the title" may belong to another edition of this title.
Marlowes Books and Music
Ferny Grove, QLD, Australia
AbeBooks seller since June 28, 2004
Shipping rates from Australia to U.S.A.
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Business Overview - A.B.N Number: 24105299289 Marlowes Books is one of Australia's largest marketplaces for books. Marlowes is an 'Online' bookseller of hard to find, rare, used and out of print books centrally located in Brisbane, Australia. Our stock - We specialize in - Rare, Out of Print, Collectible and Hard to Find Books. We offer over 33,000 Books in over 90 categories which are all stocked in our own warehouse in Brisbane, QLD. Our orders are dispatched daily throughout Australia and around the globe. Our books - Prior to listing any book, we carefully assess the quality, condition and price to offer books that are you will treasure for a lifetime and be able to pass down to future generations. We aim to stock quality, interesting and niche books, while also covering most categories and subjects. Our principal market are books which are not available new any longer, but are still in demand and highly sort after. Our customers - Marlowes Books values our customers satisfaction as the No.1 achievement in our business. We want to not only meet, but exceed your expectations. We welcome new customers to our store and books, and also provide great and on going service to our regular clientele. We are dedicated to fulfilling your reading needs from start to finish Our website - Marlowes Books achieves the above by creating a secure and easy-to-use database which is all put together behind the scenes and displayed onto you as our website. Great attention to detail has been a key part in the design and architecture of our site. Not only does our system keep our regular customers returning, but also allows new customers to search and locate their book with relative ease. Your Orders - Every order is treated with importance and high priority with care in packing and sending. Not only do we carefully detail and asses our books at the time of listing, they all go through a second, final inspection at the time of dispatch to ensure your order reaches you in the best possible condition. Please feel free to browse our stock on line and contact us for any further information. The Team @ Marlowes Books…
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Marlowes Books and Music
QLD, Australia
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