Essentials of Strategic Management
Language: English
Published by SAGE Publications Ltd, 2012
- First Edition
- Hardcover
- New
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
AbeBooks seller since February 27, 2001
Condition: New
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Add to basketItem description from seller
Built on the belief that strategic management principles are more straightforward than they seem, this textbook has been developed to cover the essential principles of any strategic management course and how to apply them in the real world. Num Pages: 472 pages, Illustrations. BIC Classification: KJC. Category: (U) Tertiary Education (US: College). Dimension: 233 x 193 x 29. Weight in Grams: 966. . 2012. 1st Edition. hardcover. . . . .
Seller Inventory # V9781849201865
- Title
- Essentials of Strategic Management
- Author
- Pitt, Martyn R
- Publisher
- SAGE Publications Ltd
- Publication year
- 2012
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1849201862
- ISBN 13
- 9781849201865
- Edition
- 1st Edition
- Dr Tahir Rashid, Lecturer in Strategy and Marketing, Salford Business School, University of Salford
This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms.
Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities. Throughout the text, these principles are put into context with illustrations and examples drawn from all over the world and from all kinds of organization - from Shell, Airbus and Tesco to small and non-profit enterprises.
With an emphasis on topical, distinctive and engaging features, this text offers:
- Over 120 short, topical case studies drawn from every type of organization across more than 20 countries
- Worksheets for strategy analysis that can be used to tackle real-world situations
- Learning outcomes, key points and summaries to focus your reading on what matters
- Chapter-by-chapter exercises for further study and discussion
- Suggestions for further reading to deepen your understanding of the theories underpinning the chapters
The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, teaching notes, links to journal articles and an interactive glossary.
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"About the title" may belong to another edition of this title.
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