Essentials of New Product Management. This item is unavailable.
Language: English
Published by Pearson Education, 1998
- First Edition
- Hardcover
- Used

Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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Unavailable
Hardcover
Condition: Used - Good
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Item description from seller
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 12254832-6
- Title
- Essentials of New Product Management
- Author
- Hauser, John R., Urvan, Glenn L., Dholakia, Nikhilesh Roy
- Publisher
- Pearson Education
- Publication year
- 1998
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 013286584X
- ISBN 13
- 9780132865845
- Edition
- 1st.
- Item weight
- 1.263 pounds
- Dimensions
- N/A
A systematic, non-mathematical, managerial approach to the development and management of new products, and life-cycle management of existing products.
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