- First Edition
- Softcover
- Used
Seller: bmyguest books, Toronto, ON, Canadabmyguest books
AbeBooks seller since May 4, 1999
Condition: Used - Good
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Clean, In Good Condition. With No Remarks Or Highlights. 261 Pages With The Index. Used Book. Creased Covers.We will state signed at the description section. we confirm they are signed via email or stated in the description box. - Specializing in academic, collectiblle and historically significant, providing the utmost quality and customer service satisfaction. For any questions feel free to email us.
Seller Inventory # 46416
- Title
- Encouraging Sustainable Behavior
- Author
- Van Trijp, Hans C.M.
- Publisher
- Routledge
- Publication year
- 2013
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 184872649X
- ISBN 13
- 9781848726499
- Edition
- 1st Edition.
- Item weight
- 2 ounces
- Dimensions
- 8x5x0
- Seller catalogs
- Biography, HOBBIES & ANTIQUES, Business & Economics
Increasingly it is being recognized that consumer behavior may be a key trigger in the march toward sustainable development. Several lines of psychological theory and approaches have been developed relatively independently, each of which may provide major implications and action points on how consumers might be moved toward more sustainable behavior. This book is the first that brings together this variety of perspectives and theoretical angles around the common ambition of sustainable development.
The contributors are all leading social scientists in the field of consumer behavior who met the challenge to sketch out their theoretical perspectives, but also to go beyond their normal theorizing and think out of the box in order to show how these theoretical perspectives might be made actionable in terms of key managerial and policy perspectives toward sustainable development.
The result is a book that shows a wealth of information and approaches the question of how to encourage sustainable behavior from a myriad of divergent perspectives. This should stimulate scientists and policy-makers alike to find similarities, differences, and synergies between state-of-the-art psychological thinking about how to most effectively stimulate sustainable consumer behavior.
"Synopsis" may belong to another edition of this title.
About the Author
Hans C. M. van Trijp holds the Chair of Marketing and Consumer Behavior at Wageningen University and is part-time Lead Scientist in Consumer Behavior at Unilever R&D in the Netherlands. His scientific work focuses primarily on the extent to which consumer behavior theory can be exploited to inform marketing strategies to enhance sustainable consumer behavior. He was the Scientific Director within the Dutch innovation program Transforum in the area of mobilizing consumer demand for sustainable products and services. He has published extensively in the marketing, consumer psychology, and food domains. He is a member of the editorial boards of the International Journal of Research in Marketing and Food Quality and Preference and chairs the Food and Consumer working group within the European Technology Platform Food for Life with the aim to leverage the research agendas between industry and governments across Europe.
"About the title" may belong to another edition of this title.
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