The Elements of Copywriting: The Essential Guide to Creating Copy that Gets the Results You Want.

Blake, Gary; Bly, Robert W.

ISBN 10: 0028613384 / ISBN 13: 9780028613383

Published by Macmillan, New York, 1997

About this Item

Hardback small octavo, dustjacket, very good condition (in very good dustjacket), black boards (red cloth spine), minor edgewear jacket, light foxing top edge. 176 pp. Gary Blake and Robert Bly provide a concise handbook of the principles and practice of writing effective adverts, brochures, print adverts, direct mail, catalogs, press releases and electronic messages. The book covers writing headlines and body copy, as well as increasing readership and response. This book is a great reference for both the professional copywriter or someone who writes copy occasionally.

Seller Inventory # 41383

Bibliographic Details

• Title: The Elements of Copywriting: The Essential Guide to Creating Copy that Gets the Results You Want.
• Publisher: Macmillan, New York
• Publication Date: 1997
• Language: English
• ISBN 10: 0028613384
• ISBN 13: 9780028613383
• Binding: Hardcover
• Edition: 1st ed.
• Dust Jacket Condition: Dust Jacket Included
• Seller catalogs:
  • BOOKS & WRITING

About this title

Synopsis

A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.

About the Author

Robert W. Bly, a full-time freelance writer since 1982, is the author of over eighty-five books, including The Ultimate Unauthorized Star Trek Quiz Book and The Science in Science Fiction. Bly holds a BS in chemical engineering from the University of Rochester and has published more than one hundred articles in numerous periodicals, including Cosmopolitan and Writer’s Digest.