The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want

Blake, Gary; Bly, Robert W.

ISBN 10: 0028613384 / ISBN 13: 9780028613383

Published by Macmillan General Reference, 1997

About this Item

Hardcover w/ DJ, NEW; no marks or writing, DJ (not price-clipped) has mild shelf wear.

Seller Inventory # 800170

Bibliographic Details

• Title: The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
• Publisher: Macmillan General Reference
• Publication Date: 1997
• Language: English
• ISBN 10: 0028613384
• ISBN 13: 9780028613383
• Binding: Hardcover
• Edition: 1st Edition
• Condition: New
• Dust Jacket Condition: New

About this title

Synopsis

A concise handbook of the principles and practice of writing effective advertisements, brochures, and every other type of persuasive copy. It ranges from headlines and body copy to copy guidelines for print ads, direct mailing, catalogues, press releases and electronic messages.

About the Author

Robert W. Bly, a full-time freelance writer since 1982, is the author of over eighty-five books, including The Ultimate Unauthorized Star Trek Quiz Book and The Science in Science Fiction. Bly holds a BS in chemical engineering from the University of Rochester and has published more than one hundred articles in numerous periodicals, including Cosmopolitan and Writer’s Digest.