Effective Health Risk Messages: A Step-By-Step Guide. This item is unavailable.
Language: English
Published by SAGE Publications, Inc, 2001
- First Edition
- Softcover
- Used
Seller: One Planet Books, Columbia, MO, U.S.A.One Planet Books
AbeBooks seller since November 10, 2017
Condition: Used - Good
£ 5.82
Item description from seller
Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Seller Inventory # 000528843U
- Title
- Effective Health Risk Messages: A Step-By-Step Guide
- Author
- Witte, Kim
- Publisher
- SAGE Publications, Inc
- Publication year
- 2001
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0761915095
- ISBN 13
- 9780761915096
- Edition
- 1st Edition.
Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001
Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.
"Synopsis" may belong to another edition of this title.
From the Back Cover
Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001
Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.
"About the title" may belong to another edition of this title.