Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Language: English
Published by John Wiley & Sons Inc, 2008
- First Edition
- Hardcover
- Used
Seller: Southampton Books, Sag Harbor, NY, U.S.A.Southampton Books
AbeBooks seller since August 1, 2012
Condition: Used - As new
£ 15.25
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Add to basketItem description from seller
First Edition, First Printing. Not price-clipped ($29.95 price intact). Published by John Wiley, 2009. Octavo. Black cloth over black boards stamped in gold. Book is like new; clean with no writing or names. Sharp corners and spine straight. Binding tight and pages crisp. Dust jacket is like new. 336 pages. ISBN: 9780470238271. 100% positive feedback. 30 day money back guarantee. NEXT DAY SHIPPING! Excellent customer service. Please email with any questions or if you would like a photo. All books packed carefully and ship with free delivery confirmation/tracking. All books come with free bookmarks. Ships from Southampton, New York.
Seller Inventory # 156079
- Title
- Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
- Author
- Morgan, Adam
- Publisher
- John Wiley & Sons Inc
- Publication year
- 2008
- Condition
- Like New
- Dust jacket
- Like New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0470238275
- ISBN 13
- 9780470238271
- Edition
- First Edition.
- Seller catalogs
- Business
The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.
It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
"Synopsis" may belong to another edition of this title.
About the Author
ADAM MORGAN is a partner in eatbigfish (www.eatbigfish.com), an international brand and marketing consultancy specializing in Challenger brand strategy, behavior, and culture. Previously an executive with TBWA\Chiat\Day, one of the world’s largest advertising agencies, he has worked with clients like IKEA, Unilever, Virgin, and Apple. He and his partners together run The Challenger Project, the evolving research into how Challenger brands think and behave, on which their thinking, writing, and speaking is based.
"About the title" may belong to another edition of this title.
Southampton Books
Sag Harbor, NY, U.S.A.
AbeBooks seller since August 1, 2012
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 2 to 4 business days |
|---|---|---|
| First item | £ 3.69 | £ 7.39 |
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Southampton Books LLC
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Southampton, NY U.S.A. 11968
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Gregory Harris
Restaurant of the Mind Books
P.O. Box 516
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(631) 721-6406
www.rotmbooks.com
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