ESPN the Company : The Story and Lessons Behind the Most Fanatical Brand in Sports
Smith, Anthony F., Hollihan, Keith
Language: English
Published by Wiley & Sons, Incorporated, John, 2009
- First Edition
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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Condition: Used - Good
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Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- ESPN the Company : The Story and Lessons Behind the Most Fanatical Brand in Sports
- Author
- Smith, Anthony F., Hollihan, Keith
- Publisher
- Wiley & Sons, Incorporated, John
- Publication year
- 2009
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 047054211X
- ISBN 13
- 9780470542118
- Edition
- 1st Edition.
- Item weight
- 1.012 pounds
- Dimensions
- N/A
A fascinating look at ESPN and its success as a brand
ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player.
ESPN and other great organizations invest in their people. They train them. They believe that if you spend the time and resources turning talented performers into leaders, you're going to get better organizational performance and engender higher levels of commitment and sweat. ESPN The Company
- Explores the dedication to excellence that makes ESPN the "Worldwide Leader in Sports"
- Reveals how the steps ESPN has taken to excel can be applied to whatever type of business you're in
- Shares the lessons learned at ESPN about launching and growing a wildly successful enterprise
Engaging and informative, this entertaining guide reveals how any company can benefit by embracing the best practices of ESPN.
"Synopsis" may belong to another edition of this title.
About the Author
Anthony F. Smith is cofounder and the Managing Director of Leadership Research Institute, recognized as one of the leading management consulting firms in the world. He has been an active consultant for over twenty years in the areas of organizational change and assessment, team building, executive coaching and development, and leadership training and design. Smith has served clients in a variety of fields, including American Express, the National Football League, Coca-Cola, Goldman Sachs, the National Geographic Society, The Walt Disney Company, Deutsche Bank, and ESPN. His writing has appeared in several publications, including BusinessWeek, the Economist, and Investor's Business Daily, and he is the author of the critically acclaimed book The Taboos of Leadership.
Keith Hollihan is a writer who has collaborated with Smith and many other top business and leadership experts on books and articles covering a wide range of issues that leaders face today. He is the coauthor of the bestseller Everybody Wins and The End of Energy Obesity, both published by Wiley.
"About the title" may belong to another edition of this title.
Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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