E-Commerce Management : Text and Cases
Krishnamurthy, Sandeep
ISBN 10: 0324152523 ISBN 13: 9780324152524
Published by Cengage South-Western, 2002
Used
Soft cover
From
Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
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About this Item
Description:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 426797-6
Synopsis:
This textbook for an MBA program introduces the fundamentals of doing business on the internet, and examines the causes behind the success or failure of web-based companies. Krishnamurthy (University of Washington) discusses business model design, distribution and logistics, permission marketing, and more.
About the Author: Sandeep Krishnamurthy teaches E-Commerce classes at the University of Washington. His academic papers on E-Commerce have appeared in outlets such as The Journal of Computer-Mediated Communication, Journal of Marketing Research, Journal of Services Marketing, First Monday and The Quarterly Journal of E-Commerce. His writings for the business press have appeared in Digitrends, Allbusiness.com, ClickZ.com, MarketingProfs.com and The Eastside Business Journal. He is an acknowledged expert on E-Commerce and has been interviewed by publications such as The Washington Post, Wired.com, Direct Magazine and Marketing Computers. He has consulted for E-Commerce companies around the world. He maintains a log of his most interesting thoughts at- http: //faculty.washington.edu/sandeep/blog/blogger.html. You are welcome to contact him at sandeep@u.washington.edu.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: E-Commerce Management : Text and Cases
Publisher: Cengage South-Western
Publication Date: 2002
Binding: Soft cover
Condition: Very Good
Edition: 1st Edition.
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