Digitize Your Brand Name (Paperback)
Language: German
Published by Springer Fachmedien Wiesbaden, 2016
- First Edition
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 15.02
Quantity: 1 available
Add to basketItem description from seller
Paperback. Sybille Kircher stellt in diesem essential die Grundlagen professionellen Namings vor sie zeigt, wie Markennamen online und offline fuer Aufmerksamkeit sorgen koennen, und belegt mit zahlreichen Praxis-Beispielen, wie ein erfolgreicher Markenname konzipiert, aufgebaut und langfristig im Bewusstsein der Zielgruppen verankert werden kann. Die Autorin gibt einen UEberblick ueber die Positionierungsstrategien web-tauglicher Namen und deren Auswirkungen auf die Suchmaschinenrankings. Ausserdem stellt sie dar, wie Marken mit dem richtigen Wording aufgewertet werden und eine zusaetzliche Erlebnisdimension erhalten. Sybille Kircher stellt in diesem essential die Grundlagen professionellen Namings vor sie zeigt, wie Markennamen online und offline fuer Aufmerksamkeit sorgen koennen, und belegt mit zahlreichen Praxis-Beispielen, wie ein erfolgreicher Markenname konzipiert, aufgebaut und langfristig im Bewusstsein der Zielgruppen verankert werden kann. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9783658162764
- Title
- Digitize Your Brand Name (Paperback)
- Author
- Sybille Kircher
- Publisher
- Springer Fachmedien Wiesbaden
- Publication year
- 2016
- Condition
- new
- Binding
- Paperback
- Language
- German
- ISBN 10
- 3658162767
- ISBN 13
- 9783658162764
- Edition
- 1st Edition
Sybille Kircher stellt in diesem essential die Grundlagen professionellen Namings vor – sie zeigt, wie Markennamen online und offline für Aufmerksamkeit sorgen können, und belegt mit zahlreichen Praxis-Beispielen, wie ein erfolgreicher Markenname konzipiert, aufgebaut und langfristig im Bewusstsein der Zielgruppen verankert werden kann. Die Autorin gibt einen Überblick über die Positionierungsstrategien web-tauglicher Namen und deren Auswirkungen auf die Suchmaschinenrankings. Außerdem stellt sie dar, wie Marken mit dem richtigen Wording aufgewertet werden und eine zusätzliche Erlebnisdimension erhalten.
"Synopsis" may belong to another edition of this title.
About the Author
Sybille Kircher ist Diplom-Wirtschaftsromanistin und geschäftsführende Gesellschafterin der NOMEN International Deutschland GmbH, Düsseldorf. Seit über zwanzig Jahren berät sie mit ihrem Team namhafte internationale Kunden bei der Entwicklung schlagkräftiger Markennamen.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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