Digital Offroad : Erfolgsstrategien für die digitale Transformation Ulf Bosch, Stefan Hentschel, Steffen Kramer

Bosch, Ulf, Stefan Hentschel und Steffen Kramer:

ISBN 10: 3648109316 / ISBN 13: 9783648109311

Published by Freiburg , München , Stuttgart : Haufe Group, 2018

About this Item

226 S. m. Besitzerstemp. // Deutschland , Unternehmenskultur , Digitale Revolution , Strategisches Management, Management N03 9783648109311 *.* Sprache: Deutsch Gewicht in Gramm: 490.

Seller Inventory # 292847

Bibliographic Details

• Title: Digital Offroad : Erfolgsstrategien für die digitale Transformation Ulf Bosch, Stefan Hentschel, Steffen Kramer
• Publisher: Freiburg , München , Stuttgart : Haufe Group
• Publication Date: 2018
• Language: German
• ISBN 10: 3648109316
• ISBN 13: 9783648109311
• Binding: Softcover/Paperback
• Edition: 1. Auflage.

About this title

Synopsis

Digital transformation is less a matter of technology, it is a matter of leadership. The corporate culture becomes the decisive competitive advantage in digitization: change only succeeds if all employees go on the digital expedition together, from purchasing to sales.

The new off-road concept starts with 12 success strategies: bold theses such as "Forget the valley", "Healthy Paranoia", "Get dirty", "Need for speed" and "Mistakes are famous" offer inspiration for a digital realignment of companies.

The off-road strategy enables successful transformation of the company via an innovative change approach. It is based on the expert knowledge of Google and PwC employees. The authors show concrete case examples how you can (co-)shape the future of your company. Let's go off-road!

"Digital Offroad changes your thinking and acting. The innovative content and high practical relevance help you implement the digital transformation - absolutely worth reading." Gisbert Rühl, CEO Klöckner & Co SE

"The authors offer a wise guide to managers who want to equip their company for the digital journey with this book." Prof. Dr. Sabine Kuester, Chair of Marketing & Innovation, University of Mannheim

"Corporate culture, customer orientation and flexibility as success factors of digital transformation - Digital Offroad shows inspiring, exciting and practical how companies can master the challenge of digital transformation." Dr. Carsten Voigtländer, CEO of the Vaillant Group.