Digital Fashion Communication: An (Inter)Cultural Perspective
Language: English
Published by BRILL, 2022
- First Edition
- Softcover
- New
Condition: New
£ 72.31
Quantity: Over 20 available
Add to basketItem description from seller
KlappentextFashion is an integral part of popular culture: its current digital transformation has brought items and messages well beyond national borders, outlining great opportunities as well as major intercultural communication challen.
Seller Inventory # 649364912
- Title
- Digital Fashion Communication: An (Inter)Cultural Perspective
- Author
- Alice Noris, Lorenzo Cantoni
- Publisher
- BRILL
- Publication year
- 2022
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 9004520619
- ISBN 13
- 9789004520615
- Edition
- 1st Edition
Fashion is undergoing a major digital transformation: garments and apparels are presented and sold online, and fashion trends and styles are launched, discussed and negotiated mainly in the digital arena. While going well beyond national and linguistic borders, digital fashion communication requires further cultural sensitivity: otherwise, it might ignite inter-cultural misunderstandings and communication crises.
This book presents the recent transformation of fashion from being a Cinderella to becoming a major cultural attractor and academic research subject, as well as the implications of its digital transformation. Through several cases, it documents intercultural communication crises and provides strategies to interpret and prevent them.
"Synopsis" may belong to another edition of this title.
About the Author
Lorenzo Cantoni, Ph.D. (1997), USI – Università della Svizzera italiana (Lugano, Switzerland), is director of the Institute of Digital Technologies for Communication, and chair-holder of a UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites.
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 26 to 60 business days | 26 to 60 business days |
|---|---|---|
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