Digital Exhaust: What Everyone Should Know About Big Data, Digitization, and Digitally Driven Innovation

Neef, Dale

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Language: English

Published by Pearson Education, Upper Saddle River, New Jersey, 2014

0133837963 / 9780133837964

Series: Book 21 of 36 - FT Press Analytics

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  • Hardcover
  • Used
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Seller: About Books, Henderson, NV, U.S.A.About Books

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Hardcover

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Upper Saddle River, New Jersey: Pearson Education, 2014. Small wrinkle to the upper corner of several pages -- in the margin only, NO text is affected. Otherwise condition is Near Fine in a bright and shiny Near Fine dust jacket. NOT price clipped ($49.99). The jacket is lightly rubbed but has NO chips, tears or fading. Square and tight. NO owner's name or bookplate. NOT a library discard. NOT a remainder. Pages are clean and unmarked. A volume from the FT Press Analytics series. Bound in the original silver-stamped black boards. Complete with dust jacket. From the publisher: "Will 'Big Data' supercharge the economy, tyrannize us, or both? DATA EXHAUST is the definitive primer for everyone who wants to understand all the implications of Big Data, digitally driven innovation, and the accelerating Internet Economy. Renowned digital expert Dale Neef clearly explains: What Big Data really is, and what's new and different about it. How Big Data works, and what you need to know about Big Data technologies. Where the data is coming from: how Big Data integrates sources ranging from social media to machine sensors, smartphones to financial transactions. How companies use Big Data analytics to gain a more nuanced, accurate picture of their customers, their own performance, and the newest trends. How governments and individual citizens can also benefit from Big Data. How to overcome obstacles to success with Big Data including poor data that can magnify human error. A realistic assessment of Big Data threats to employment and personal privacy, now and in the future. Neef places the Big Data phenomenon where it belongs: in the context of the broader global shift to the Internet economy, with all that implies. By doing so, he helps businesses plan Big Data strategy more effectively -- and helps citizens and policymakers identify sensible policies for preventing its misuse. By conservative estimate, the global Big Data market will soar past $50 billion by 2018. But those direct expenses represent just the 'tip of the iceberg' when it comes to Big Data's impact. Big Data is now of acute strategic interest for every organization that aims to succeed -- and it is equally important to everyone else. Whoever you are, DATA EXHAUST tells you exactly what you need to know about Big Data -- and what to do about it, too.". First Printing (so stated). Hardcover. Near Fine condition/Near Fine dust jacket. Illus. by NOT a library discard. 8vo. x, 309pp. Great Packaging, Fast Shipping.…

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Title
Digital Exhaust: What Everyone Should Know About Big Data, Digitization, and Digitally Driven Innovation
Author
Neef, Dale
Publisher
Pearson Education, Upper Saddle River, New Jersey
Publication year
2014
Condition
Near Fine condition
Dust jacket
Near Fine dust jacket
Binding
Hardcover
Language
English
ISBN 10
0133837963
ISBN 13
9780133837964
Illustrator
NOT a library discard
Edition
First Printing (so stated).
Series
Book 21 of 36: FT Press Analytics

About Books

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About Books [Genny and Michael Winne, proprietors, formerly of Parsippany, New Jersey) has been selling rare and out of print books since 1985. Besides book fairs and mail order catalogue, long-time collectors and dealers will remember our lengthy For Sale ads in the Antiquarian Bookman and similar magazines. Our inventory of more than 40,000 volumes is especially strong in the specialities listed, but contains fine books in a variety of other fields as well. Because most of our books are stored in protective boxes, rather than on shelves, they cannot be viewed as a whole. If you want to examine specific titles, please provide 24 hours notice and we will make them available for your inspection. Phone calls to (702) 750-2722 are welcome, but please only between the hours of 8am and 10pm, west coast time. Our phone is a landline that cannot receive texts.…

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