The Deviant's Advantage : How Fringe Ideas Create Mass Markets. This item is unavailable.
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Language: English
Published by Crown Publishing Group, The, 2002
- First Edition
- Hardcover
- Used
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Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- The Deviant's Advantage : How Fringe Ideas Create Mass Markets
- Author
- Mathews, Ryan, Wacker, Watts
- Publisher
- Crown Publishing Group, The
- Publication year
- 2002
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0609609580
- ISBN 13
- 9780609609583
- Edition
- 1st.
- Item weight
- 1.279 pounds
- Dimensions
- N/A
Two modern-day futurists explore the ways in which innovative ideas from the fringe of business promote mainstream profitability, demonstrating how hot new ideas move from that fringe through such states as The Edge, Realm of the Cool, The Next Big Thing, The Mainstream, and beyond. 30,000 first printing.
"Synopsis" may belong to another edition of this title.
About the Author
RYAN MATHEWS is a futurist and principal of FirstMatter, a trend-watching consulting firm. Hailed as one of the few true philosophers in modern business, Mathews has been profiled in publications from Fast Company to Wired. He is a coauthor of the bestselling The Myth of Excellence and lives in Detroit, Michigan.
WATTS WACKER, also a futurist and principal of FirstMatter, has been profiled in such publications as Fast Company and Forbes and was called one of the 50 smartest people in the business world by the Financial Times. He is a coauthor of The 500-Year Delta and The Visionarys Handbook. He lives in Westport, Connecticut.
WATTS WACKER, also a futurist and principal of FirstMatter, has been profiled in such publications as Fast Company and Forbes and was called one of the 50 smartest people in the business world by the Financial Times. He is a coauthor of The 500-Year Delta and The Visionarys Handbook. He lives in Westport, Connecticut.
"About the title" may belong to another edition of this title.