Designing Visual Language: Strategies for Professional Communicators (Part of the Allyn & Bacon Series in Technical Communication)

Kostelnick, Charles; Roberts, David D.; Dragga, Sam

ISBN 10: 0205200222 / ISBN 13: 9780205200221

Published by Longman (edition First Edition), 1997

About this Item

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Seller Inventory # 0205200222-7-1-13

Bibliographic Details

• Title: Designing Visual Language: Strategies for Professional Communicators (Part of the Allyn & Bacon Series in Technical Communication)
• Publisher: Longman (edition First Edition)
• Publication Date: 1997
• Language: English
• ISBN 10: 0205200222
• ISBN 13: 9780205200221
• Binding: Paperback
• Edition: First Edition.
• Condition: Fair

About this title

Synopsis

Written by two highly experienced teachers in the field of document design, Designing Visual Language offers useful strategies and tools for document design of all types. A chief goal is to enable students to extend to visual design the rhetorical approach they assimilate in writing and editing courses. The text focuses on the kinds of situations and practical documents that occur in the workplace and blends this focus with a rhetorical approach that ties design to the audience, purpose, and context of messages.

From the Back Cover

Written by two highly experienced teachers in the field of document design, "Designing Visual Language, " 2/e offers useful strategies and tools for document design of all types. A chief goal of the text is to enable students to extend the rhetorical approach they employ in writing and editing courses to the creation of various forms of visual communication. The text focuses on the kinds of situations and practical documents that occur in the workplace and blends this focus with a rhetorical approach that ties design to the audience, purpose, and context of messages.