Designing Effective Web Surveys (Paperback)

Mick P. Couper

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Language: English

Published by Cambridge University Press, Cambridge, 2008

0521717949 / 9780521717946

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  • Softcover
  • New
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Seller: CitiRetail, Stevenage, United KingdomCitiRetail

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Paperback. Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. The author guides the researcher through the steps involved, from the basic building blocks and suggests ways to increase visual impact and interactivity. Throughout, he considers the importance of layout and design, and attention is also given to the way questions are put together. The book is intended for academic, government, and market researchers who design and conduct web surveys. Designing Effective Web Surveys is a practical guide to designing web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful web surveys. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

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Title
Designing Effective Web Surveys (Paperback)
Author
Mick P. Couper
Publisher
Cambridge University Press, Cambridge
Publication year
2008
Condition
new
Binding
Paperback
Language
English
ISBN 10
0521717949
ISBN 13
9780521717946
Edition
1st Edition

CitiRetail

Stevenage, United Kingdom

5-star seller

AbeBooks seller since June 29, 2022

Shipping rates from United Kingdom to U.S.A.

Item7 to 14 business days7 to 60 business days
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