Designing Brand Identity : A Complete Guide to Creating, Building, and Maintaining Strong Brands
Language: English
Published by Wiley & Sons, Incorporated, John, 2003
- First Edition
- Hardcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
AbeBooks seller since August 3, 2006
Condition: Used - Good
£ 5.54
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Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # GRP101651868
- Title
- Designing Brand Identity : A Complete Guide to Creating, Building, and Maintaining Strong Brands
- Author
- Wheeler, Alina R.
- Publisher
- Wiley & Sons, Incorporated, John
- Publication year
- 2003
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471213268
- ISBN 13
- 9780471213260
- Edition
- 1st Edition.
- Item weight
- 2.125 pounds
- Dimensions
- N/A
From global corporate mergers through entrepreneurial ventures and nonprofit institutions, twenty–two case studies portray the brand identity process in action. They illustrate a range of challenges and methodologies and represent a select group of branding and multidisciplinary design firms.
The scope of material includes history of identity design up to the latest information about online brand identity standards, naming and trademarking, with practical project management resources about decision making, and creating brand briefs.
Alina Wheeler specializes in brand identity. She uses her strategic imagination to help build brands, create new identities, and design integrated brand identity programs for Fortune 100 companies, entrepreneurial ventures, cities and foundations. Wheeler works closely with founders, CEO¹s and senior management to insure that their vision and their brand identity are communicated clearly to accelerate the success of their organizations. She has been the principal of several design firms as well as a consultant to some of America¹s largest business consulting groups. She is a former national board member of AIGA and was named an AIGA Fellow in 1998.
Hallmark Features
- Unlike most books that show identity programs, this book outlines a rigorous, complex and proven process from research and analysis through the design development of a new identity and online standards through launch and brand asset management.
- Comprehensive, easy to understand guide that is organized by spreads by subject for easy reference.
- An indispensable reference for anyone with responsibility for brand identity.
- Meaningful and actionable information that will accelerate the success of any brand identity project.
- A toolkit for design firms and professionals, design students and design managers.
- Presents the relationship between effective brand identity and creating, building and managing successful brands.
- Presents case studies from Cingular, Amazon, Citibank, TAZO, Zoom, Harley Davidson, FedEx and twenty others.
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About the Author
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Better World Books
Mishawaka, IN, U.S.A.
AbeBooks seller since August 3, 2006
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Better World Books (https://www.BetterWorldBooks.com) is a for-profit, socially conscious business and a global online bookseller that collects and sells new and used books online, matching each purchase with a book donation. Each sale generates funds for literacy and education initiatives in the U.S., the UK, and around the world. Since its launch in 2003, Better World Books has raised $33 million for libraries and literacy, donated over 32 million books, and reused or recycled more than 397 million books.…
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