The Design Agenda : A Guide to Successful Design Management
Language: English
Published by Wiley & Sons, Incorporated, John, 1995
- First Edition
- Hardcover
- Used

Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Very good
£ 4.86
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Add to basketItem description from seller
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # GRP75070483
- Title
- The Design Agenda : A Guide to Successful Design Management
- Author
- Cooper, Rachel, Press, Mike
- Publisher
- Wiley & Sons, Incorporated, John
- Publication year
- 1995
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471941069
- ISBN 13
- 9780471941064
- Edition
- 1st Edition.
- Item weight
- 1.314 pounds
- Dimensions
- N/A
The Design Agenda: A Guide to Successful Design Management
UK Design lies between the worlds of culture and commerce, between passion and profit. Design is indeed a passion for things, offering methods that enable them to come into being. It follows that design should also aspire to a passion for the people who use these things, for their quality of life, their aspirations: a passion for betterment. The management of design is about fostering that passion and linking it to the fulfilment of corporate goals and profitability. The Design Agenda explains why it is necessary and how it can be done. This clearly written book:
- draws on the best methods to provide practical guidance on effective design management
- contains a unique resource guide to enable further study and research
- contains contemporary examples to illustrate the value of well managed design
In combining practical advice with a theoretical overview the book represents an ideal introductory text for a range of design students and an excellent source of information to middle managers in retail and manufacturing industries.
"Synopsis" may belong to another edition of this title.
About the Author
Rachel Cooper is a Senior Research Fellow and Head of the Research Unit at University College Salford. She was trained as a Graphic Designer and has worked as a Design Consultant and Lecturer in Design and Design Management for a number of years. She has also undertaken research for the DTI in developing programmes and curriculum in Design Management.
Mike Press is a Principal Lecturer in Design Management in the Design School at Staffordshire University. He was formerly a Research Consultant for local government on economic development and innovation. He has developed degree and post-graduate courses in design management for both business and design students.
"About the title" may belong to another edition of this title.
Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
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