A detailed guide on the process of improving business forecasting
This practitioner–focused book provides readers with real, proven processes, methodologies, and performance metrics that can be applied immediately with significant improvement in forecast accuracy. Filled with real–life examples and case studies to illustrate both best–in–class approaches as well as initial start–up approaches, it features coverage of topics including myths versus reality of forecasting, how to perform a strategic value assessment, and cultural barriers in forecasting. Focused on the implementation and integration of sales forecasting and marketing analysis, this book outlines a systematic approach that is a data–based, mathematically derived framework using domain knowledge to facilitate "what if" simulations for strategic/tactical planning.
Charles Chase (Cary, NC) is the Business Enablement Manager for SAS Manufacturing and Supply Chain Global Practice.