Customer Data Integration: Reaching a Single Version of the Truth (SAS Institute Inc.)
Language: English
Published by Wiley, 2006
- First Edition
- Hardcover
- New
Seller: Jake's Place Books, Clarksville, TN, U.S.A.Jake's Place Books
AbeBooks seller since June 28, 2019
Condition: New
£ 26.12
Quantity: 1 available
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New and lovely.
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- Title
- Customer Data Integration: Reaching a Single Version of the Truth (SAS Institute Inc.)
- Author
- Jill Dyche; Evan Levy
- Publisher
- Wiley
- Publication year
- 2006
- Condition
- New
- Dust jacket
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471916978
- ISBN 13
- 9780471916970
- Edition
- 1st Edition
- Seller catalogs
- Science & Math
-Philip Kotler, S. C. Johnson
Distinguished Professor of International Marketing Kellogg School of Management, Northwestern University
"In this world of killer competition, hanging on to existing customers is critical to survival. Jill Dyché's new book makes that job a lot easier than it has been."
-Jack Trout, author, Differentiate or Die
"Jill and Evan have not only written the definitive work on Customer Data Integration, they've made the business case for it. This book offers sound advice to business people in search of innovative ways to bring data together about customers-their most important asset-while at the same time giving IT some practical tips for implementing CDI and MDM the right way."
-Wayne Eckerson, The Data Warehousing Institute author of Performance Dashboards: Measuring, Monitoring, and Managing Your Business
Whatever business you're in, you're ultimately in the customer business. No matter what your product, customers pay the bills. But the strategic importance of customer relationships hasn't brought companies much closer to a single, authoritative view of their customers. Written from both business and technicalperspectives, Customer Data Integration shows companies how to deliver an accurate, holistic, and long-term understanding of their customers through CDI.
"Synopsis" may belong to another edition of this title.
About the Author
Evan Levy is a partner and cofounder of Baseline Consulting. In addition to his executive management responsibilities, Evan is actively involved in managing Baseline project teams and guiding client solutions delivery, as well as advising vendors and VC firms on emerging IT trends. He is a faculty member of The Data Warehousing Institute and a contributor to DM Review's "Ask the Experts" feature.
"About the title" may belong to another edition of this title.
Jake's Place Books
Clarksville, TN, U.S.A.
AbeBooks seller since June 28, 2019
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 2 to 4 business days |
|---|---|---|
| First item | £ 3.72 | £ 8.95 |
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Jake's Place Books is a (mostly) used bookstore, once in a brick and mortar in the Arts District of Oak Park, IL and now on-line only in beautiful Clarksville, TN. Although we specialize in performing arts, poetry and LGBTQ+ titles, we have a full selection of all genres. Check us out in our brick and mortar or or new on-line venues!
Specialty
performing arts and LGBTQ., primarily poetry, Used booksSeller's business information
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Shipping terms
INTERNATIONAL CUSTOMERS, PLEASE NOTE:
The postage rates and tariffs are ridiculous right now and shipping internationally has become, not only very expensive, but also very fluid. I have set international rates very high. Should you order from me, I will find the lowest rate possible, quote it to you and refund whatever the difference is. I'm sorry to have to do it this way. With luck, our political situation will change soon.