The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Language: English
Published by Broadway Books, 2006
- First Edition
- Hardcover
- Used





Seller: Southampton Books, Sag Harbor, NY, U.S.A.Southampton Books
AbeBooks seller since August 1, 2012
Condition: Used - As new
£ 11.44
Quantity: 1 available
Add to basketItem description from seller
First Edition, First Printing. Not price-clipped. Published by Broadway Books, 2006. Octavo. Hardcover. Book is like new. Dust jacket is like new with light shelf/edgewear with crease to bottom of front panel.100% positive feedback. 30 day money back guarantee. NEXT DAY SHIPPING! Excellent customer service. Please email with any questions. All books packed carefully and ship with free delivery confirmation/tracking. All books come with free bookmarks. Ships from Sag Harbor, New York.
Seller Inventory # 420507
- Title
- The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
- Author
- Clotaire Rapaille
- Publisher
- Broadway Books
- Publication year
- 2006
- Condition
- Like New
- Dust jacket
- Dust Jacket Included
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0767920562
- ISBN 13
- 9780767920568
- Edition
- First Edition.
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
Rapaille's breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codesthe Culture Codeare what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What's more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do.
Rapaille has used the Culture Code to help Chrysler build the PT Cruiserthe most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger's coffee one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L'Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us.
In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypesranging from sex to money to health to America itselfto give us a new set of glasses with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes.
Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.
"Synopsis" may belong to another edition of this title.
About the Author
Dr. CLOTAIRE RAPAILLE is the chairman of Archetype Discoveries Worldwide and has used this decoding approach for thirty years. He is the personal adviser to ten high-ranking CEOs and is kept on retainer by fifty Fortune 100 companies. He has been profiled in many national media outlets, including 60 Minutes II and on the front page of the New York Times Sunday Styles section. He lives in Tuxedo Park, New York.
"About the title" may belong to another edition of this title.
Southampton Books
Sag Harbor, NY, U.S.A.
AbeBooks seller since August 1, 2012
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 2 to 4 business days |
|---|---|---|
| First item | £ 3.70 | £ 7.40 |
Payment methods
- Paypal
Store description
We are located in the village of Sag Harbor, New York. We sell both new and collectible books. Most of our first edition and collectibles are listed on Abebooks, but please contact us if you are looking for anything particular.
Specialty
First Editions & CollectiblesSeller's business information
Southampton Books LLC
16 Hampton Road
Southampton, NY U.S.A. 11968
Terms of sale
We offer a 30 day money back guarantee if you are unhappy with your purchase for
any reason or if you decided you no longer need the purchased book.
Bookseller Information
Gregory Harris
Restaurant of the Mind Books
P.O. Box 516
Sag Harobr, NY 11963
(631) 721-6406
www.rotmbooks.com
NY Tax ID #: 271385687
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to Southampton Books, Sag Harbor, New York, U.S.A., +1 6312830270, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
Orders always ship the next business day after a sale. All books are packed in multiple layers of bubble wrap and in sturdy boxes. The only time a book will ship in an envelope is that if you request Priority Mail Padded Envelope shipping, but rest assured the book will be wrapped securely in multiple layers and the corners will be protected.