The Culture Code: An Ingenious Way To Understand Why People Around The World Buy And Live As They Do
Language: English
Published by Broadway Books, United States, 2006
- First Edition
- Hardcover
- Used
Seller: Marlowes Books and Music, Ferny Grove, QLD, AustraliaMarlowes Books and Music
AbeBooks seller since June 28, 2004
Condition: Used - As new
£ 11.14
Quantity: 1 available
Add to basketItem description from seller
208 pages. Book and Jacket appear to have hardly been read and are both in As new condition throughout.
Seller Inventory # 193608
- Title
- The Culture Code: An Ingenious Way To Understand Why People Around The World Buy And Live As They Do
- Author
- Rapaille Clotaire
- Publisher
- Broadway Books, United States
- Publication year
- 2006
- Condition
- As New
- Dust jacket
- As New
- Binding
- Hard Cover
- Language
- English
- ISBN 10
- 0767920562
- ISBN 13
- 9780767920568
- Edition
- First Edition.
- Seller catalogs
- Non Fiction
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
Rapaille's breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codesthe Culture Codeare what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What's more, we can learn to crack the Codes that guide our actions and achieve new understanding of why we do the things we do.
Rapaille has used the Culture Code to help Chrysler build the PT Cruiserthe most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger's coffee one of the longest-lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L'Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us.
In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypesranging from sex to money to health to America itselfto give us a new set of glasses with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes.
Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.
"Synopsis" may belong to another edition of this title.
About the Author
Dr. CLOTAIRE RAPAILLE is the chairman of Archetype Discoveries Worldwide and has used this decoding approach for thirty years. He is the personal adviser to ten high-ranking CEOs and is kept on retainer by fifty Fortune 100 companies. He has been profiled in many national media outlets, including 60 Minutes II and on the front page of the New York Times Sunday Styles section. He lives in Tuxedo Park, New York.
"About the title" may belong to another edition of this title.
Marlowes Books and Music
Ferny Grove, QLD, Australia
AbeBooks seller since June 28, 2004
Shipping rates from Australia to U.S.A.
| Item | 10 to 12 business days | 8 to 10 business days |
|---|---|---|
| First item | £ 15.03 | £ 17.00 |
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Store description
Business Overview - A.B.N Number: 24105299289 Marlowes Books is one of Australia's largest marketplaces for books. Marlowes is an 'Online' bookseller of hard to find, rare, used and out of print books centrally located in Brisbane, Australia. Our stock - We specialize in - Rare, Out of Print, Collectible and Hard to Find Books. We offer over 33,000 Books in over 90 categories which are all stocked in our own warehouse in Brisbane, QLD. Our orders are dispatched daily throughout Australia and around the globe. Our books - Prior to listing any book, we carefully assess the quality, condition and price to offer books that are you will treasure for a lifetime and be able to pass down to future generations. We aim to stock quality, interesting and niche books, while also covering most categories and subjects. Our principal market are books which are not available new any longer, but are still in demand and highly sort after. Our customers - Marlowes Books values our customers satisfaction as the No.1 achievement in our business. We want to not only meet, but exceed your expectations. We welcome new customers to our store and books, and also provide great and on going service to our regular clientele. We are dedicated to fulfilling your reading needs from start to finish Our website - Marlowes Books achieves the above by creating a secure and easy-to-use database which is all put together behind the scenes and displayed onto you as our website. Great attention to detail has been a key part in the design and architecture of our site. Not only does our system keep our regular customers returning, but also allows new customers to search and locate their book with relative ease. Your Orders - Every order is treated with importance and high priority with care in packing and sending. Not only do we carefully detail and asses our books at the time of listing, they all go through a second, final inspection at the time of dispatch to ensure your order reaches you in the best possible condition. Please feel free to browse our stock on line and contact us for any further information. The Team @ Marlowes Books…
Specialty
Rare and interesting books of all types, Australian History, Australian Non FictionSeller's business information
Marlowes Books and Music
QLD, Australia
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Marlowes Books guarantees that all orders arrive and are as described.
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