Cultural Strategy; ; Using Innovative Ideologies to Build Breakthough Brands
Holt, Douglas & Cameron, Douglas
Language: English
Published by Oxford University Press, New York, 2010
- First Edition
- Hardcover
- Used
Seller: DogStar Books, Lancaster, PA, U.S.A.DogStar Books
AbeBooks seller since May 3, 2011
Association member: IOBA
View this seller's itemsCondition: Used - Near fine
£ 11.40
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Add to basketItem description from seller
Large 8vo 9" - 10" tall; 387 pages; 2010 Oxford University Press. HC/DJ. 1st edition, 1st printing. Bright tight and fresh in crisp edged and uniformly bright dust jacket. Feels and appears generally unread; no marks. Trace shelf evidence to jacket extremities. NF/NF.
Seller Inventory # 60143
- Title
- Cultural Strategy; ; Using Innovative Ideologies to Build Breakthough Brands
- Author
- Holt, Douglas & Cameron, Douglas
- Publisher
- Oxford University Press, New York
- Publication year
- 2010
- Condition
- Near Fine
- Dust jacket
- Near Fine
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 019958740X
- ISBN 13
- 9780199587407
- Edition
- First Edition; First Printing.
"Synopsis" may belong to another edition of this title.
About the Author
Douglas Cameron is co-founder and Chief Strategy Officer at Amalgamated, an influential non-traditional advertising agency known for developing provocative cultural content across multiple media platforms. He began his career at Cliff Freeman & Partners, the most lauded creative shop of its time. He entered the world of marketing inadvertently: travelling the world as a bagpiper, he was invited by David Ogilvy to perform at his French castle. Ogilvy insisted he take up advertising. He worked with Holt extensively developing cultural strategies at Cliff Freeman and Amalgamated, which led to his role as co-author of Cultural Strategy. He graduated from Dartmouth College, where he received the English department¹s top graduating honour.
"About the title" may belong to another edition of this title.
DogStar Books
Lancaster, PA, U.S.A.
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