Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment

Thomas & Brain, Martin / David

ISBN 10: 1408105950 / ISBN 13: 9781408105955

Published by A&C Black, 2008

About this Item

Size: Octavo (standard book size). 208 pages. Text body is clean, and free from previous owner annotation, underlining and highlighting. Binding is tight, covers and spine fully intact. All edges clean, neat and free of foxing. Quantity Available: 1. Shipped Weight: Under 1 kilogram. Category: Business, Finance & Marketing; Politics & Government. ISBN: 1408105950. ISBN/EAN: 9781408105955. All our pictures shown here are of the actual item, not stock photos. Inventory No: RB16280: 100 For further info on this title, click on the "Contact Seller" button within this listing. We will try to reply within 24 hours. Otherwise you can order right now (inclusive of shipping options) from the "Add to Basket" button to the right.

Seller Inventory # RB16280

Bibliographic Details

• Title: Crowd Surfing: Surviving and Thriving in the Age of Consumer Empowerment
• Publisher: A&C Black
• Publication Date: 2008
• Language: English
• ISBN 10: 1408105950
• ISBN 13: 9781408105955
• Binding: Softcover
• Edition: First Edition.
• Condition: Very Good
• Dust Jacket Condition: No Dust Jacket
• Seller catalogs:
  • Business, Finance & Marketing

About this title

Synopsis

The way people buy has gone through a massive revolution in recent years: thanks to blogs, review sites and chat rooms, we no longer have to rely on what a company says about its products and services - we can read what our fellow consumers think about what they've bought, and make our own decisions bearing those views in minds. The result? Empowered customers who know exactly what they want and who can now explore many ways to get it. Many companies, however, just won't accept that things have changed and haven't adjusted their marketing efforts to match. In Crowd Surfing, David Brain and Martin Thomas explain what marketers, advertisers and brand specialists need to do to communicate with today's savvier consumers. They include case studies of successes and failures from the business world and beyond, and interview leaders such as Michael Dell and Sebastian Coe to help illustrate their points.

About the Author

David Brain is president and CEO of Edelman Europe, one of the world's largest PR firms. Martin Thomas runs his own marketing communications consultancy and was previously head of strategy at the Media Planning Group. He is a member of the board of Sport England.