Critical Marketing (Paperback)
Language: English
Published by John Wiley & Sons Inc, New York, 2008
- First Edition
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Item description from seller
Seller Inventory # 9780470511985
- Title
- Critical Marketing (Paperback)
- Author
- Mark Tadajewski
- Publisher
- John Wiley & Sons Inc, New York
- Publication year
- 2008
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0470511982
- ISBN 13
- 9780470511985
- Edition
- 1st Edition
Critical Marketing is publishing at a time when there is an increasing emphasis on the need to view marketing practice in its wider political, cultural and social context and the desirability of studying the impact of marketing from multiple perspectives.
Critical Marketing is essential reading for students and scholars in marketing, consumer research, cultural studies, sociology and psychology.
"Synopsis" may belong to another edition of this title.
About the Author
Dr Mark Tadajewski, Department of Accounting, Finance and Management, University of Essex.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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