This updated text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a wide range of business situations, it explores a wide range of problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.
Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem solving skills of the first edition. Contents include:
- blocks to creativity and how to overcome them
- key techniques including lateral thinking, morphological analysis and synectics
- computer-assisted problem solving
- increased coverage of group problem solving techniques and paradigm shift.
As creativity is increasingly recognized as a key skill for successful managers, this book will be welcomed as a comprehensive introduction for students and practising managers alike.
How can managers tackle complex problems? How do you encourage innovation? How do you implement new solutions? Is creativity the key to management success?
This accessible text provides a lively introduction to the essential skills of creative problem solving. Using extensive case-studies and examples from a wide range of business situations, it explores a wide range of problem-solving theories and techniques, illustrating how these can be used to solve a range of management problems.
Thoroughly revised and redesigned, this new edition retains the accessible and imaginative approach to problem solving skills of the first edition. Contents include:
* blocks to creativity and how to overcome them
* key techniques including lateral thinking, morphological analysis and synectics
* computer-assisted problem solving
* increased coverage of group problem solving techniques and paradigm shift
As creativity is increasingly recognised as a key skill for successful managers, this book will be welcomed as a readable and comprehensive introduction for students and practising managers alike.