Creating Market Insight : How Firms Create Value from Market Understanding
Language: English
Published by Wiley & Sons, Incorporated, John, 2008
- First Edition
- Hardcover
- Used

Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
AbeBooks seller since October 13, 2008
Condition: Used - Very good
£ 4.84
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Add to basketItem description from seller
Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 6823965-6
- Title
- Creating Market Insight : How Firms Create Value from Market Understanding
- Author
- Smith, Brian, Smith, Brian D., Raspin, Paul, Raspin, Paul G.
- Publisher
- Wiley & Sons, Incorporated, John
- Publication year
- 2008
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0470986530
- ISBN 13
- 9780470986530
- Edition
- 1st Edition.
- Item weight
- 1.371 pounds
- Dimensions
- N/A
Beverley Dipper, Market Insight Manager, Microsoft UK Ltd
"I have no hesitation in saying buy this book. It will find a front and centre position in your bookshelf, with plenty of post–its marking pages that you will return to again and again."
Mark Irvine, Strategy Manager, De Beers Diamond Trading Company
"A readable and well–founded description of how to generate actionable customer insight and follow it through with passionate and consistent execution"
Dag Larsson Global Brand Insight Director, AstraZeneca
Creating Market Insight addresses the key strategic issue facing any company: How do we make sense of our market and find those precious nuggets of knowledge that lead to real competitive advantage?
Creating Market Insight:
- Explains how firms tailor their market scanning behaviour to work well in the special conditions of their market
- Describes the process through which data is translated first into information, and then knowledge
- Differentiates routine market knowledge from true insight and details how firms turn insight into value
- Provides a detailed, step–by–step process that enables the reader to emulate the success of insightful firms
Creating Market Insight is written for managers who need to need to create value in the real world.
"Synopsis" may belong to another edition of this title.
About the Author
Dr Paul Raspin specializes in working with executive and senior management teams to analyze business environments and develop effective business strategies. He is an active researcher and author in the field of strategic management. As a Director of Stratevolve, a niche strategy consultancy, he has consulted extensively in Europe and the US on developing competitive advantage.
"About the title" may belong to another edition of this title.
Better World Books Ltd
Dunfermline, United Kingdom
AbeBooks seller since October 13, 2008
Shipping rates from United Kingdom to U.S.A.
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