Creating Demand: Generate Cool, Custom Marketing Ideas

Tabio, Gerardo V.; Beamer, Sally

ISBN 10: 1591027551 / ISBN 13: 9781591027553

Published by Prometheus, 2009

About this Item

fine like new.

Seller Inventory # 1002120

Bibliographic Details

• Title: Creating Demand: Generate Cool, Custom Marketing Ideas
• Publisher: Prometheus
• Publication Date: 2009
• Language: English
• ISBN 10: 1591027551
• ISBN 13: 9781591027553
• Binding: Soft cover
• Edition: 1st Edition
• Condition: Fine

About this title

Synopsis

Everyone knows the importance of good marketing, but few companies consistently create successful campaigns. Spending marketing money wisely, especially when times are tough is more important than ever. Based on 40+ years of marketing experience, Creating Demand offers readers a solid marketing strategy that will help them develop innovative ideas targeted to the interests and wants of their customers. Using a methodology honed with both large corporations like Coca-Cola, Toyota, and Volkswagen as well as many small businesses, Tabío and Beamer will guide you step-by-step through the process of the creating a marketing plan that will produce positive, measurable results.

About the Author

Gerardo V. Tabío (Bixby, OK), president and founder of Creative Resources Group, has been consulting with a broad range of organizations for more than twenty years. Among his clients are Turner Entertainment, TV Guide, America Online, Tommy Hilfiger, Toyota Motor Sales, Tyson Foods, CBS Radio, and many more.

Sally Beamer (Atlanta, GA), a partner at Creative Resources Group, has more than fifteen years experience consulting for such major corporations as Wendy's, Coca Cola, CBS Radio, Cox Radio, Pizza Hut, the YMCA, and Clear Channel Communications, among others.