Creating a Company for Customers : How to Build and Lead a Market Driven Organization

Payne, Adrian, McDonald, Malcolm, Simms, Jane, Christopher, Martin, Knox, Simon

ISBN 10: 0273642499 / ISBN 13: 9780273642497

Published by Pearson Education, Limited, 2000

Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 14487494-6

Synopsis:

Competitive advantage comes from service and added value. The competitive arena has shifted towards an emphasis on people: employees and customers. Now, in order to command that crucial customer preference, the company must be focused on customers, service and employee communication at all levels.

About the Author: Malcolm McDonald is Professor of Marketing Strategy and Deputy Director of Cranfield School of Management. He has extensive industrial experience, including a number of years as marketing director of Canada Dry.  Adrian Payne is Professor of Services and Relationship Marketing and Director of the Centre for Relationship Marketing at Cranfield School of Management.  Martin Christopher is Professor of Marketing and Logistics and Deputy Director of Cranfield School of Management with special responsibility for management development programmes.  Simon Knox is Professor of Brand Marketing at Cranfield School of Management and consultant to a number of multinational companies including McDonald's and Levi Strauss.

Bibliographic Details

Title: Creating a Company for Customers : How to ...
Publisher: Pearson Education, Limited
Publication Date: 2000
Binding: Hardcover
Condition: Very Good
Edition: 1st.