Content infrastructure management : results of an empirical study in the print industry. Markt- und Unternehmensentwicklung

Benlian, Alexander:

ISBN 10: 3835003682 / ISBN 13: 9783835003682

Published by Wiesbaden : Dt. Univ.-Verl., 2006

About this Item

246 Seiten; Das Buch befindet sich in einem gut erhaltenen Zustand. In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 350. Seller Inventory # 1801302

Bibliographic Details

Title: Content infrastructure management : results ...

Publisher: Wiesbaden : Dt. Univ.-Verl.

Publication Date: 2006

Binding: Broschiert

Condition: Gut

Edition: 1. Aufl.

About this title

Synopsis:

Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness.

From the Back Cover:

Because of the increasing digitization and modularity of content media companies are challenged to exploit the gained degrees of freedom in the management of their most valuable asset. Opportunities abound - reutilizing, bundling and pushing content through diverse media channels leading to higher returns on investment. Although many studies have tackled the problem of properly allocating data, processing power or IT-related decision rights in the past, the topic of media content allocation has been neglected so far.

Taking into account strategic, organizational and technological factors Alexander Benlian explores the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness. These observed patterns or invariabilities may provide infrastructure managers with a benchmark against which to reassess the design of their own content allocation configuration. Aligned content infrastructures can be considered to dramatically increase the smoothness of content flows and to enhance production and bundling capabilities.