Content Marketing Strategy: Harness the Power of Your Brand's Voice
Rose, Robert
ISBN 10: 1398611506 ISBN 13: 9781398611504
Published by Kogan Page, 2023
New
paperback
From
Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
AbeBooks Seller since 10 November 2017
This specific item is no longer available.
About this Item
Description:
Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 009661334N
Synopsis:
WINNER: Choice Reviews - Outstanding Academic Title, 2024
FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & Advertising
SEMI-FINALIST: Leonard L. Berry Marketing Book Award 2024
Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.
An organization's content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach.
Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.
About the Author: Robert Rose, an internationally recognized expert on content marketing strategy based in Los Angeles, California, is Chief Strategy Advisor for the Content Marketing Institute (CMI) and CEO and Chief Strategy Officer for The Content Advisory. He has worked with top enterprises including McDonald's, SAP, NASA, Hilton, CVS Health, Whirlpool, Facebook, Allstate Insurance, Adidas, UPS and The Bill & Melinda Gates Foundation.
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Content Marketing Strategy: Harness the ...
Publisher: Kogan Page
Publication Date: 2023
Binding: paperback
Condition: New
Edition: 1st Edition.