Consumer Behavior. This item is unavailable.
403 ratings by Goodreads
Language: English
Published by Eastern Economy Edition, 2011
- First Edition
- Softcover
- Used
Seller: Better World Books, Mishawaka, IN, U.S.A.Better World Books
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Unavailable
Softcover
Condition: Used - Good
£ 11.85
Item description from seller
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Seller Inventory # 5223726-6
- Title
- Consumer Behavior
- Author
- Solomon M R
- Publisher
- Eastern Economy Edition
- Publication year
- 2011
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 812034281X
- ISBN 13
- 9788120342811
- Edition
- 1st Edition.
- Item weight
- 2.723 pounds
- Dimensions
- N/A
Consumer behaviour is more than buying things. This book embraces the study of how having (or not having) things affects our lives and how our possessions influence the way we feel about ourselves and about each other - our state of being. This book explains Wheel of Consumer Behavior to underscore the complex and often inseparable interrelationships between the individual consumer and his or her social realities. In addition to understanding why people buy things, this book also appreciates how products, services, and consumption activites contribute to broader social work. The author Michael R solomon is professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph´s university in Philadelphia. He is also Professor of Consumer Behavior at the Manchestor School of Business, The University of Manchestor, United Kingdom.
"Synopsis" may belong to another edition of this title.