The Complete Idiot's Guide to E-Commerce

Smith, Rob Jr.; Thompson, Mark; Smith, Robert S.; Speaker, Mark

ISBN 10: 0789721945 / ISBN 13: 9780789721945

Published by Que - A Divisiion of Macmillan Computeer Publishsing, Indianapolis, Indiana, 2000

About this Item

363 Pages Indexed. Front cover has some minor edge wear. The quick and easy way to find the best information to set up or improve your e-commerce company. Idiot-proof steps for evaluating e-commerce wweb sites. Donw-to-earth advice for the latest future trends with real-life examples. If you don't look after your e-buttocks you'll quickly find that all of your competitors are quicker to market when it comes to getting online. Contents in 23 Chapters: What Is Driving the e-Commerce Revolution, The sky is the Limit Internet Market Valuations, The Next Great e-Commerce Company Yours, e-Commerce Defined, The Virtual Corporation, Killer Apps, The Laws of the e-Commerce Jungle, Its Just a Matter of Timme Realt Time vs. Batch, King of the Jungle The Automated Supply Chain, The Customer is King, Show Me the Money, The Virtual Workforce, There's Gold in Them Thar Hills Data Mining, Spinning a Web Internet Marketing, Internet Advertising, Internet Marketing Models, Offline Marketing for Online Businesses, The Marketing Goldrush Data Mining, e- Commerce Resource Planning, Knowledge Management, Customers Leveraging Your e-Commerce Assets, Land Mines Lurking on the Net, and The Definitive d-Commerce Model. This is a fantastic source for those who want a quick, yet thorough, introduction to the world of e-commerce. Large heavy book that may incur additional shipping costs to some locations. Seller Inventory # 10084

Bibliographic Details

Title: The Complete Idiot's Guide to E-Commerce

Publisher: Que - A Divisiion of Macmillan Computeer Publishsing, Indianapolis, Indiana

Publication Date: 2000

Binding: Trade Paperback

Condition: Near Fine

Edition: First Printing

About this title

Synopsis:

The Complete Idiot's Guide to e-Commerce shows you what makes e-businesses successful, what to consider when starting an on-line business, where the Internet is heading and how to avoid the pitfalls that are on the horizon. It also includes an e-commerce business model at the end of the book that brings all the content together in one cohesive strategy. You can surf the Internet to an on-line website for real examples of some e-commerce concepts like 'real-time' supply chain objects or secure electronic payment forms. The book also includes links to e-commerce suppliers, information and new technology.

From the Publisher:

Catch the E-Commerce Wave!
The Complete Idiot's Guide to e-Commerce shows you what makes e-businesses successful, what to consider when starting an on-line business, where the Internet is heading and how to avoid the pitfalls that are on the horizon. It also includes an e-commerce business model at the end of the book that brings all the content together in one cohesive strategy. You can surf the Internet to an on-line website for real examples of some e-commerce concepts like 'real-time' supply chain objects or secure electronic payment forms. The book also includes links to e-commerce suppliers, information and new technology.

Learn how to start a brand new business or change an existing one into an e-business.

Covers the state-of-the-art developments in e-commerce including the "holy grail" of business IT, the e-commerce business model.

Explains the latest e-business design strategies and pitfalls.