Communicating with the Multicultural Consumer (Paperback)
Language: English
Published by Peter Lang Publishing Inc, 2007
- First Edition
- Softcover
- New
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
AbeBooks seller since June 22, 2007
Condition: New
£ 45.98
Quantity: 1 available
Add to basketItem description from seller
Paperback. Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners whether on the client side or within the advertising agency. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…
Seller Inventory # 9780820481197
- Title
- Communicating with the Multicultural Consumer (Paperback)
- Author
- Barbara Mueller
- Publisher
- Peter Lang Publishing Inc
- Publication year
- 2007
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 082048119X
- ISBN 13
- 9780820481197
- Edition
- 1st Edition
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
AussieBookSeller
Truganina, VIC, Australia
AbeBooks seller since June 22, 2007
Shipping rates from Australia to U.S.A.
| Item | 25 to 45 business days | 8 to 14 business days |
|---|---|---|
| First item | £ 27.94 | £ 33.23 |
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Seller's business information
The Nile Group Pty Ltd
42 Apex Drive
Truganina, VIC Australia 3029
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